Is Warren Buffett’s largest holding, Apple, no longer worth my cash?

Apple is lagging in AI development, and its markets are saturated. It’s Warren Buffett’s largest holding, but is it a good long-term investment?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Key Points

  • Warren Buffett has not listed Apple in Berkshire Hathaway's permanent holdings recently, sparking discussions on Apple's long-term growth prospects, with suggestions it may grow at the rate of the broader economy due to market saturation.
  • Despite Apple's strong brand and product appeal, concerns arise about its slower adoption of generative AI technology compared to peers like OpenAI and Google, potentially impacting its competitive edge and future earnings.
  • The author, an Apple shareholder, acknowledges the company's robust financial health and market performance but plans to maintain rather than increase their investment, citing Apple's high net income margin and growth rates yet expressing caution about future returns.

I consider Warren Buffett undoubtedly one of the world’s greatest investors, if not the best of all time.

However, one of Berkshire Hathaway‘s largest investments, namely Apple (NASDAQ:AAPL), was not included in the permanent holdings list in Buffett’s most recent annual letter to shareholders.

I have my own concerns about the long-term viability of Apple shares. While I think the company will continue to do well, and I love the products, I believe we are past its high-growth era.

Apple as it stands today

I recently listened to famous investor Chamath Palihapitiya break down Buffett’s recent letter a bit. He noted how Buffett had sidelined Apple in the text.

Additionally, Palihapitiya said that he thinks the company could grow in the future around the rate of the wider economy. To me, that makes sense, considering the size of the firm today.

In fact, Apple is seeking new emerging markets, as its American operations are already incredibly saturated.

But let’s make no mistake: these are products that many people around the world consider amazing — even fundamental to business and social life. Apple isn’t going anywhere. But what it might lack reliably over the next few decades is a term in investing we call ‘alpha’. In other words, can the investment beat the broader market index called the S&P 500?

Here’s what history has shown:

As we can see, over the past 10 years, this is an investment that has outperformed the broader market by leaps and bounds. But as the famous saying in investing goes, past returns are no guarantee of future results.

A closer look at the potential slowdown

Apple’s primary revenue generator is the iPhone, but the market for this is maturing significantly now. Most potential customers already have one of the devices, and many of the ones who do aren’t considering an upgrade every year or two because they just don’t see a need.

Also, Apple isn’t investing as heavily in generative AI as its peers, OpenAI and Alphabet. In fact, it’s even considering a partnership with one of these firms to build an AI smartphone.

But why I think this is concerning for Apple is that I believe AI infrastructure will be one of the crucial competitive moats for technology companies in the near future. If Apple doesn’t have its own leading AI tech, it could lose out on massive potential earnings.

The company is still strong

With my concerns stated, I need to admit that the company is still remarkably strong right now. If I’m honest, I think Apple will outperform the broader market over the next decade.

After all, its net income margin is 26%, which is way higher than almost all of its peers selling hardware. And its growth is high: 15.7% annually for revenue, and 23.2% annually for earnings, over the past three years.

I’m a shareholder

I own Apple shares, but based on my recent research, I won’t be adding to my position. However, I also don’t see a reason to sell.

I’m writing on an Apple laptop as I write this, and when I come to upgrade, I’m sure it will be a Macbook Pro with an M3 chip. The company’s growth may slow down, but the products remain supreme.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Oliver Rodzianko has positions in Alphabet and Apple. The Motley Fool UK has recommended Alphabet and Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

£5,000 invested in Tesco shares on 1 January 2025 is now worth…

Tesco shares proved a spectacular investment this year, rising 18.3% since New Year's Day. And the FTSE 100 stock isn't…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

With 55% earnings growth forecast, here’s where Vodafone’s share price ‘should’ be trading…

Consensus forecasts point to 55% annual earnings growth to 2028. With a strategic shift ongoing, how undervalued is Vodafone’s share…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s how I’m targeting £12,959 a year in my retirement from £20,000 in this ultra-high yielding FTSE 100 income share…

Analysts forecast this high-yield FTSE 100 income share will deliver rising dividends and capital gains, making it a powerful long-term…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

Is Diageo quietly turning into a top dividend share like British American Tobacco?

Smoking may be dying out but British American Tobacco remains a top dividend share. Harvey Jones wonders if ailing spirits…

Read more »

Young woman holding up three fingers
Investing Articles

Just released: our 3 top income-focused stocks to consider buying in December [PREMIUM PICKS]

Our goal here is to highlight some of our past recommendations that we think are of particular interest today, due…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Tesco’s share price: is boring brilliant?

Tesco delivers steady profits, dividends, and market share gains. So is its share price undervaluing the resilience of Britain’s biggest…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

1 huge takeaway from the Martin Lewis investing presentation

Martin Lewis showed how returns from stocks have smashed the returns from cash savings over the last decade. But here’s…

Read more »

Middle aged businesswoman using laptop while working from home
Investing For Beginners

I think the best days for Lloyds’ share price are over. Here’s why

Jon Smith explains why Lloyds' share price could come under increasing pressure over the coming year, with factors including a…

Read more »