Down 10% in 2 months, this FTSE 100 stock seems like a no-brainer buy!

Our writer noticed this FTSE 100 stock has fallen. She explains why, and breaks down her investment case for snapping up some shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young black colleagues high-fiving each other at work

Image source: Getty Images

FTSE 100 incumbent Admiral Group (LSE: ADM) has seen its shares dip in the past couple of months. This drop-off piqued my interest recently, but I’ve always liked the stock.

With its share price falling, I reckon now is a great time to buy cheaper shares in a great stock. Here’s why I’m bullish.

Car insurance

Admiral is one of the largest car insurance firms in the UK. It specialises in car insurance for younger drivers. In fact, I recall one of my earliest policies (I won’t say how long ago) when I first started driving being with Admiral.

Since early December, the shares have dropped from 2,801p to current levels of 2,502p, which is a 10% drop. However, over a 12-month period, they’re up 10% from 2,264p at this time last year.

So what’s happened? Well, the car insurance industry, like many others during the recent volatility, has come under scrutiny. This is linked to the Financial Conduct Authority (FCA) taking a closer look at consumers being charged premiums for paying the cost of their insurance in instalments. I reckon the market has reacted badly here, but I think it’s been a bit overcooked!

Bullish view

When a stock falls like Admiral has, I would usually exercise more caution than usual. However, I think it has just presented a great investment opportunity.

From a bullish view, Admiral possesses defensive traits as car insurance is a legal requirement for all drivers. This covers personal, business, or any other type of use. Plus, Admiral’s multitude of brands aimed at covering different types of drivers, and its wide reach, has helped it perform well in recent years, especially when I see profitability figures compared to competitors like Direct Line.

Next, Admiral’s use of telematics technology has helped set it apart from other firms in the industry. This type of technology can help understand risks, driving patterns, and anticipate issues. In turn, this has led to the underwriting arm of the business performing well, which is usually not the most profitable part of any car insurance company.

Finally, Admiral shares would boost my passive income with a dividend yield of 4.1%. This is higher than the FTSE 100 average of 3.9%. However, I’m conscious that dividends are never guaranteed.

Risks and verdict

From a bearish perspective, if a full blown FCA investigation were to occur, Admiral and its peers could come under financial pressure if any fines were to be issued, and investor sentiment could be hurt. Furthermore, inflationary pressure could mean repairs are more expensive than before. This could take a bite out of profits, in turn, hurting returns as well. I’ll keep an eye on updates on both fronts.

Overall I reckon Admiral’s defensive ability, brand power, use of technology, and the passive income opportunity make it a shrewd buy. I’d snap up some shares when I next have some investable cash.

Sumayya Mansoor has no position in any of the shares mentioned. The Motley Fool UK has recommended Admiral Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »

Businesswoman calculating finances in an office
Investing Articles

Waiting for a stock market crash? This FTSE 100 superstar just fell 19% in a day

A stock market crash can be a great time to buy shares. But one of the FTSE 100’s leading lights…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Rolls-Royce shares down 19%. Why is this major broker still as bullish as ever?

Our writer looks into the long-term investment case for Rolls-Royce shares after a 19% dip, and finds at least one…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! But a cut’s coming for 1 of the UK’s most reliable dividend stocks

While other housebuilding stocks have had big dividend cuts in recent years, Taylor Wimpey's been incredibly resilient. But that's set…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Stock market crash? 1 Nasdaq share I’m keeping an eye on

With the stock market taking the elevator down recently, out writer has his eye on a company hoping to compete…

Read more »

Young Caucasian girl showing and pointing up with fingers number three against yellow background
Investing Articles

3 risks to the Rolls-Royce share price?

James Beard considers whether enthusiastic investors are overlooking some potentially big threats to Rolls-Royce and its share price.

Read more »