Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Down 10% in 2 months, this FTSE 100 stock seems like a no-brainer buy!

Our writer noticed this FTSE 100 stock has fallen. She explains why, and breaks down her investment case for snapping up some shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young black colleagues high-fiving each other at work

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 100 incumbent Admiral Group (LSE: ADM) has seen its shares dip in the past couple of months. This drop-off piqued my interest recently, but I’ve always liked the stock.

With its share price falling, I reckon now is a great time to buy cheaper shares in a great stock. Here’s why I’m bullish.

Car insurance

Admiral is one of the largest car insurance firms in the UK. It specialises in car insurance for younger drivers. In fact, I recall one of my earliest policies (I won’t say how long ago) when I first started driving being with Admiral.

Since early December, the shares have dropped from 2,801p to current levels of 2,502p, which is a 10% drop. However, over a 12-month period, they’re up 10% from 2,264p at this time last year.

So what’s happened? Well, the car insurance industry, like many others during the recent volatility, has come under scrutiny. This is linked to the Financial Conduct Authority (FCA) taking a closer look at consumers being charged premiums for paying the cost of their insurance in instalments. I reckon the market has reacted badly here, but I think it’s been a bit overcooked!

Bullish view

When a stock falls like Admiral has, I would usually exercise more caution than usual. However, I think it has just presented a great investment opportunity.

From a bullish view, Admiral possesses defensive traits as car insurance is a legal requirement for all drivers. This covers personal, business, or any other type of use. Plus, Admiral’s multitude of brands aimed at covering different types of drivers, and its wide reach, has helped it perform well in recent years, especially when I see profitability figures compared to competitors like Direct Line.

Next, Admiral’s use of telematics technology has helped set it apart from other firms in the industry. This type of technology can help understand risks, driving patterns, and anticipate issues. In turn, this has led to the underwriting arm of the business performing well, which is usually not the most profitable part of any car insurance company.

Finally, Admiral shares would boost my passive income with a dividend yield of 4.1%. This is higher than the FTSE 100 average of 3.9%. However, I’m conscious that dividends are never guaranteed.

Risks and verdict

From a bearish perspective, if a full blown FCA investigation were to occur, Admiral and its peers could come under financial pressure if any fines were to be issued, and investor sentiment could be hurt. Furthermore, inflationary pressure could mean repairs are more expensive than before. This could take a bite out of profits, in turn, hurting returns as well. I’ll keep an eye on updates on both fronts.

Overall I reckon Admiral’s defensive ability, brand power, use of technology, and the passive income opportunity make it a shrewd buy. I’d snap up some shares when I next have some investable cash.

Sumayya Mansoor has no position in any of the shares mentioned. The Motley Fool UK has recommended Admiral Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »