Down $14! I’d buy fallen Apple shares and hold for a decade!

US tech firms enjoyed a terrific 2023 and their dominance looks set to continue. Here’s why I think Apple shares might be the best investment going.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Smiling white woman holding iPhone with Airpods in ear

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

US tech stocks continue to embarrass the rest of the markets. The ‘Magnificent 7’ of Apple (NASDAQ: AAPL), Tesla, Meta, Nvidia, Alphabet, Amazon and Microsoft shares were up an average of 71% last year. The rest of the S&P 500 was up just 6%. 

Take away these seven tech giants and the American market’s performance is similar to the so-called underperforming UK. 

US tech might continue to drive the majority of stock market returns. If so, it makes sense to increase my exposure. And, of the firms above, Apple just dropped $14 and I think it’s the best investment of the lot. Here’s why. 

Of course, the company Steve Jobs and Steve Wozniak created is hardly a hidden gem. A $3trn market value makes Apple the world’s largest company and it’s by far billionaire investor Warren Buffett’s biggest holding. 

But the world’s most popular stock boasts an edge like few others. Buffett talks about the advantages of an ‘economic moat’ which leads to loyal customers and a large margin of safety. 

Same story

Well, Apple might have the best moat of any company on the planet. An adoring fanbase tunes into every new product launch. And with an ecosystem of products that work in sync, once you’re in, it’s hard to get out. I know this all too well. I’m surrounded by four separate Apple devices within hand’s reach. 

An even bigger advantage, and one less talked about, is the human capital. US tech pays the biggest salaries and therefore attracts the best minds, not just from California or from the wider United States, but the entire world. Is it any wonder these high-salary companies drive the most economic growth?

With the world’s brightest scratching at the door to work there, Apple enters new markets and tends to do very well. The Apple Watch has quietly turned into a $20bn revenue stream. The firm now owns 22% of the global smartwatch market share. 

We’ve seen the same story play out with tablets, phones, music players and more. Apple brings out a new product and it sells like mad. 

Too pricey?

The February release of the Apple Vision Pro might bring another hit product. Will virtual reality take off? Who knows? But Apple has the resources and know-how to be at the heart of that or any other technological revolution. 

An expensive valuation might be a dealbreaker for some. Even after a recent $14 drop, Apple trades at just over 30 times earnings. That might deter bargain hunters. 

On the other hand, Apple has been called expensive for years yet it continues to deliver outstanding returns. If I’d bought £10,000 in Apple shares even five years ago, I’d now have £47,416. 

There’s no guarantee US tech firms will continue their dominance, but it’s a brave soul who bets against them or Apple. I won’t be one. I own the stock already and would possibly buy more if I had the spare cash.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. John Fieldsend has positions in Apple and Tesla. The Motley Fool UK has recommended Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

A £1k investment in this FTSE 250 stock 10 years ago would be worth £17,242 today

Games Workshop shares have been a spectacularly good investment over the last 10 years. And Stephen Wright thinks there might…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

10%+ yield! I’m eyeing this share for my SIPP in May

Christopher Ruane explains why an investment trust with a double-digit annual dividend yield is on his SIPP shopping list for…

Read more »

Investing Articles

Will the Rolls-Royce share price hit £2 or £6 first?

The Rolls-Royce share price has soared in recent years. Can it continue to gain altitude or could it hit unexpected…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much should I put in stocks to give up work and live off passive income?

Here’s how much I’d invest and which stocks I’d target for a portfolio focused on passive income for an earlier…

Read more »

Google office headquarters
Investing Articles

Does a dividend really make Alphabet stock more attractive?

Google parent Alphabet announced this week it plans to pay its first ever dividend. Our writer gives his take on…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Could starting a Stocks & Shares ISA be my single best financial move ever?

Christopher Ruane explains why he thinks setting up a seemingly mundane Stocks and Shares ISA could turn out to be…

Read more »

Investing Articles

How I’d invest £200 a month in UK shares to target £9,800 in passive income annually

Putting a couple of hundred of pounds each month into the stock market could generate an annual passive income close…

Read more »

Investing Articles

How much passive income could I make if I buy BT shares today?

BT Group shares offer a very tempting dividend right now, way above the FTSE 100 average. But it's far from…

Read more »