Why 2024 could be the year to load up on FTSE 100 shares!

Will the FTSE index sink or swim in the new year? Here, our writer Royston Wild explains why he plans to keep buying UK shares during 2024.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.

Image source: Getty Images

2023 was a spectacular year for many global stock indices. But the last year proved to be another tough one for London’s FTSE 100 index of shares.


Chart by TradingView

During the last 12 months the Footsie rose just less than 4% in value. It trailed key European indices and performed especially poorly compared with the US’s S&P 500 (up 25%).

Analysts Susannah Streeter of Hargreaves Lansdown notes:

Britain’s blue-chip index still appears unloved with attention grabbed by the bright lights of Wall Street and the tech heavy makeup of New York’s exchanges, with a frenzy for all things AI fuelling buying behaviour.

The FTSE 100‘s heavy weighting towards ‘old world’ shares like miners, banks, consumer staples and energy companies has seen it lose out as appetite for tech stocks has heated up. But soaring interest in tech stocks isn’t the only reason for its recent underperformance.

As Streeter also notes: “Even though the Brexit hangover has eased, the UK’s stagnating economy and volatile political scene of recent years appears to be putting off investors.”

New year woes

Unfortunately for the Footsie, these factors should continue to impact investor sentiment during much (if not all) of the new year.

The political landscape’s likely to remain explosive ahead of the upcoming general election (which must be held before 28 January 2025).

Meanwhile, Britain’s economy looks on course for a prolonged period of weak growth (including a potential recession). Analysts at KPMG, for instance, expect GDP to expand at a below-average 0.5% and 1% in 2024 and 2025 respectively.

The UK faces significant structural problems that could dampen economic growth (and market confidence in FTSE 100 stocks) beyond the short-term too. These include:

  • Low productivity growth
  • Labour shortages and skills gaps
  • Post-Brexit trade disruption
  • High public debt

But I’d still buy FTSE 100 shares!

Having said all this, another underwhelming year for the broader Footsie is by no means inevitable.

A declining pound could lift the index by boosting profits of companies that report in foreign currencies. Signs of sharp interest rate cuts by the Federal Reserve and the Bank of England could also lift UK blue-chip stocks (as they did during December’s ‘Santa Rally’).

In all honesty, none of us know for certain which way stock markets will move during the new year. But this uncertainty doesn’t really affect my investing strategy.

It’s because I buy shares for the long term, perhaps a decade or more. And a large number of FTSE 100 stocks look set to deliver strong returns over that sort of timescale.

Drinks giant Diageo, life insurers Aviva and Legal & General, and rental equipment provider Ashtead are just a handful of large-cap companies I’ve bought in recent months. Sure, they may experience turbulence in the new year as the global economy struggles. But over the long haul I expect them to deliver brilliant investor returns.

On top of this, many top FTSE businesses currently carry valuations well below historical levels. Today, the index trades on a forward price-to-earnings (P/E) ratio of around 11 times. This is well below its three-year average of approximately 17 times.

All things considered, I think now’s a great time for value investors like me to buy FTSE 100 shares. I certainly plan to continue building my own portfolio in the new year.

Royston Wild has positions in Ashtead Group Plc, Aviva Plc, Diageo Plc, and Legal & General Group Plc. The Motley Fool UK has recommended Diageo Plc and Hargreaves Lansdown Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »