Are these top-traded FTSE 100 shares the best to buy for 2024?

The market has disagreed with me pretty much all year on the best buys among FTSE 100 shares. But, are things finally changing?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Middle-aged black male working at home desk

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

We had some very interesting buys and sells among FTSE 100 shares in November.

Hindsight has limited value. But it can give us some idea of how sentiment might be turning. And in a key way, it looks to me like it is.

I’m going to pick out a few here, based on trading at investing services firm AJ Bell.

Dividends are back

All year, I’ve been banging in about how I rate investment manager M&G as a buy.

It’s the kind of firm that can suffer when folks are pulling their money from their investments to spend on food and mortgage payments. So, more than average risk, I’d say.

But share price weakness helped push the dividend yield up among the FTSE 100’s biggest.

Even now, after topping AJ Bell’s list of November buys, we’re still looking at a forecast 9.4%.

Taking profits?

Rolls-Royce Holdings is one of the most talked-about stocks in 2023. And having trebled so far this year, those smart enough to buy have done great. That’s not me, mind, I’m clearly not that smart.

Still, my main fear in recent months is that the price might have been pushed too high now.

New CEO Tufan Erginbilgiç has set high targets for the next few years. But I’m always wary of buying a stock on the back of a wave of optimism.

Interestingly, Rolls-Royce was the most-sold stock in November.

The return of value?

I take one key thing from these trading figures.

It looks like good old-fashioned value investing could be coming back into fashion again.

We see stocks like house builders Persimmon and Taylor Wimpey making a comeback.

I also see folks warming to British American Tobacco, after months of turning their backs on it. I know, it’s smoking and all that. So, yes, that’s the clear risk.

But British American is a leader in next-generation tobacco products. And the low share valuation and big dividend yield has been almost painful to see.

Never too late

I do think the market might be turning away from short-term sentiment-based investing, and towards a long-term value approach. It’s a regular cycle.

I just wonder why so many people left it so late?

To me, the best time to buy downtrodden value stocks is when they’re, well, trodden down the most. When pessimism dominates the outlook, and fills the financial headlines.

Still, a lot of us don’t like taking the risk in such dark days. And I can’t really fault that.

Make our own choices

Each of us has to work out our own approach to risk, and how much we’re happy to take when we put up our hard-earned money.

That’s why I didn’t buy Rolls-Royce shares when they were down so low. And I didn’t treble my money in 2023.

Oh well, at least the market is starting to agree with me on some of my favourite stocks for 2024.

Here’s to a prosperous and value-driven New Year!

Alan Oscroft has positions in Persimmon Plc. The Motley Fool UK has recommended Aj Bell Plc, British American Tobacco P.l.c., and M&g Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Yellow number one sitting on blue background
Investing Articles

I asked ChatGPT to pick 1 growth stock to put 100% of my money into, and it chose…

Betting everything on a single growth stock carries massive danger, but in this thought experiment, ChatGPT endorsed a FTSE 250…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

How little is £1,000 invested in Diageo shares at the start of 2025 worth now?

Paul Summers takes a closer look at just how bad 2025 has been for holders of Diageo's shares. Will things…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

After a terrible 2025, can the Aston Martin share price bounce back?

The Aston Martin share price has shed 41% of its value in 2025. Could the coming year offer any glimmer…

Read more »

Close-up of British bank notes
Investing Articles

How much do you need in an ISA to target £3,000 per month in passive income?

Ever thought of using an ISA to try and build monthly passive income streams in four figures? Christopher Ruane explains…

Read more »

piggy bank, searching with binoculars
Investing Articles

Want to aim for a million with a spare £500 per month? Here’s how!

Have you ever wondered whether it is possible for a stock market novice to aim for a million? Our writer…

Read more »

Investing Articles

Want to start buying shares next week with £200 or £300? Here’s how!

Ever thought of becoming a stock market investor? Christopher Ruane explains how someone could start buying shares even on a…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

2 ideas for a SIPP or ISA in 2026

Looking for stocks for an ISA or SIPP portfolio? Our writer thinks a FTSE 100 defence giant and fallen pharma…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Could buying this stock at $13 be like investing in Tesla in 2011?

Tesla stock went on to make early investors a literal fortune. Our writer sees some interesting similarities with this eVTOL…

Read more »