This FTSE 100 share price just jumped 15%. Is it one of the best buys for 2024?

We’re all thinking about the best FTSE shares to buy for 2024, right? I know I am, and this one has been on my radar for some time.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in AJ Bell (LSE: AJB) climbed 15% on 7 December, as the FTSE investment firm posted full-year results.

They’re still way down since the stock market crash of 2020, mind. But they look good value to me right now.

Cheap sector

Before I check on AJ Bell’s year, just a bit about the financial sector.

Banks, insurers, and all sorts of investment stocks crashed hard in the pandemic, and most have stayed there.

I think that’s just so short-sighted. Big City investors are so keen to make it look like they’re on the ball each quarter, they often don’t care about long-term value.

Look at us, we’re holding this month’s winners, not those financial sector losers.” Is that any way to make top long-term returns for investors?

Key sector

Surely the financial sector can’t fail to prosper in the long term? It should, unless we plunge into total economic collapse. And in that kind of apocalypse, I think I’ll have more to worry about than my Stocks and Shares ISA.

We have banks like Barclays on a price-to-earnings (P/E) ratio of under five? Only around a third of the FTSE 100‘s long-term average?

It looks crazy to me. But I think it gives private investors like us a cracking opportunity right now.

Sure, there are economic risks. Interest rates, higher for longer, and all that stuff… Finance stocks could well face more hard times before they come good again. But I want to buy the shares cheaply, while I can.

Back to AJ Bell

So, what about AJ Bell’s latest news?

Ooh, “record financial performance, with revenue up 33% to £218.2m and profit before tax (PBT) up 50% to £87.7m.”

The PBT margin is up from 35.6% last year to 40.2%. And the firm reported a 46% rise in diluted earnings per share, to 16.53p.

The board hiked the total dividend by 46%, to 10.75p per share.

That’s a 4.2% yield on the previous day’s closing share price. And forecasts have it rising to 5% next year.

What’s happened?

AJ Bell saw record net inflows too, and has record assets under adminstration.

What does this mean, in a time when big investors have been treating finance and investment stocks like they’re discarded Covid masks?

Did the market just get it badly wrong when it turned away from this sector?

Well yes, I think exactly that.

Should we buy?

Would I buy AJ Bell shares now?

I’m not sure. I expect the next couple of years to be fine. But more new records? Hmm, I don’t know. The full effects of the interest rate rises of 2022 and 2023 might take some time yet to feed through.

Still, that dividend yield is tempting. And there are forecast P/E multiples of 15 or so for the next two years.

Looked at alone, I think AJ Bell would be a buy for me. But other finance stocks look so much cheaper, and those are where my cash will go.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Aj Bell Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »

Investing Articles

Prediction: here’s where the latest forecasts show the Vodafone share price going next

With the Vodafone turnaround strategy progressing, strong cash flow forecasts could be the key share price driver for the next…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »