2 falling FTSE 100 stocks investors should consider buying!

With so much market volatility, this Fool explains why buying these falling FTSE 100 stocks now could be a shrewd move.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Asian man drinking coffee at home and looking at his phone

Image source: Getty Images

It’s fair to say FTSE 100 stocks have experienced mixed fortunes in recent months. Two falling shares I believe investors should seriously consider snapping up are Rentokil (LSE: RTO) and Unilever (LSE: ULVR). Here’s why they could bounce back nicely.

Pest control

Rentokil shares have struggled in recent months. They’re trading for 419p as I write. Over a 12-month period, the shares are down 19% from 521p to current levels. Last month’s trading update pushed the shares down 31% from 610p to current levels. I think this was an overreaction and presents a great buying opportunity.

Rentokil’s interim results a few months earlier set high expectations. So when Q3 results came in with volatility impacting its core market, North America, and the business stating that performance might be “marginally below” expectations, the shares dipped substantially. Revenue growth came in at 53.3%, compared to the 70% expected. I think the market was unforgiving based on how the share price reacted.

In the short term, Rentokil is at the mercy of macroeconomic issues. These include rising interest rates and soaring inflation. The former in particular is impacting Rentokil in North America and there are no signs of this changing any time soon.

However, Rentokil shares look like a good buy-and-hold opportunity, in my opinion. They offer a passive income with a dividend yield of just below 2%. Plus, continued market volatility could see FTSE 100 stocks cutting or cancelling returns. Plus, the shares are now trading on a price-to-earnings ratio of 18.

Finally, Rentokil’s market dominance, experience over several decades, as well as geographical footprint and diversification are too good to ignore. At this stage, current volatility could make holding any shares a bumpy ride. However, if any market recovery were to occur, I’d expect to see the shares flying high once again in the long term.

Consumer goods giant

Unilver’s shares recently hit 52-week lows, which is surprising to me but again, looks like a great buying opportunity. As I write, they’re trading for 3,919p. At this time last year, the shares were trading for 3,947p, which is pretty much the same position. However, since market volatility took hold, they’ve dropped 11% from 4,443p in February to current levels.

Unilever could see demand for its products lessen due to tougher economic conditions. After all, many of its popular products are considered branded, premium goods. The rise of essential, cheaper ranges could attract the wallet-conscious consumer. Plus, rising costs and supply chain issues won’t help the firm’s performance and share price in the short term at least.

I firmly believe the cream eventually rises to the top. Unilever being the cream in this instance. Its profile, presence, diversification and experience of navigating tough economic periods cannot be ignored.

Plus, when I think that Unilever shares are trading on a price-to-earnings ratio of 12, they look well-priced to me. Plus, a passive income opportunity with a yield of 3.9% is enticing too.

Overall there are lots of FTSE 100 stocks out there that present buying opportunities in my eyes. These are just two investors should take a closer look at and consider buying.

Sumayya Mansoor has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle aged businesswoman using laptop while working from home
Investing Articles

Is Legal & General a top bargain after its 8% share price drop?

Looking for brilliant dividend shares to buy on the cheap? Royston Wild takes a look at Legal & General following…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 19% in a day, is there more to come from the surging Diploma share price?

Diploma’s share price is storming higher. But does the stock offer safety in an uncertain market, or is buying at…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much do you need in a Stocks and Shares ISA to target £2,000 a month of passive income?

With a bit of maths, our writer illustrates how an investor could shrink their initial ISA investment while supersizing dividend…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

The FTSE 100’s full of value shares at the moment. Here are 3 to consider

Recent events have taken their toll on the share prices of some of the UK’s biggest companies. But it also…

Read more »

Investing Articles

Should I buy beaten-down UK growth stocks today or conserve my cash for even bigger bargains?

Harvey Jones says the FTSE 100 is packed with cut-price growth stocks after recent volatility. Should investors buy now or…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£5,000 invested in Fresnillo shares 5 weeks ago is now worth…

Fresnillo shares have pulled back sharply from recent highs in the FTSE 100. Is this a chance to consider buying…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Down 15%, are Lloyds shares simply too cheap to miss now?

Have the wheels come off the long-term growth story for Lloyds Bank shares, or are they dipping into bargain territory…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Are investors taking a massive gamble by chasing the BP share price higher?

Investors who thought the BP share price would continue to rocket as the Iran war intensifies may have been surprised…

Read more »