This FTSE 100 company is a standout investment. Is it the right move to make?

This FTSE 100 real estate company is a giant in its field. I weigh up the risks and growth potential to see if it’s the right move for my portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Typical street lined with terraced houses and parked cars

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 giant, Rightmove (LSE:RMV), is the largest UK online property website. It’s the home for rentals and purchases from across the country.

It may be a website we all know well, but relatively few may consider investing in it. There are risks, and it pays to be aware of them. In this article, I’ll analyse if Rightmove is the right move for my value and growth portfolio.  

Strong financials

The company’s 10-year average revenue growth is at 11.90%, and the 10-year average total price return is 7%. That’s strong, but there are stronger options out there…

Off the bat, I know I’m not getting above-index returns from Rightmove. I am most likely getting stable growth.

The company’s operating margin is 71%. That’s better than 99% of companies in the Interactive Media business. Not bad.

However, let’s be honest, this isn’t a growth company anymore. The operating margin has actually been stagnant since December 2013. I don’t like the sound of that.

Maybe we can forgive it. That operating margin is astronomically high.

The return on invested capital (ROIC) is 416% and the weighted average cost of capital (WACC) is 8.4%. That compares the return on capital invested versus the cost needed to raise capital to invest. That’s a stellar ratio, and very rare.

I’m blown away by some of those strong financial metrics, but others let down my hopes. Perhaps the valuation can make up for that?

Uneasy valuation

Based on Benjamin Graham and Warren Buffett’s attested discounted cash flow analysis, Rightmove is not trading at a discount. In fact, by my analysis, the company has a margin of safety of -18%. That’s more like a margin of danger.

Let’s not forget, however, that discounted cash flow analysis isn’t everything.

The company’s price-to-earnings (P/E) ratio is 23.5. That is at the very low end it has been over the past 10 years, with a range from 21.5 to 62.7. That’s a good sign that the company isn’t selling too high at present in comparison to historical prices.

Is it the right move?

I’m torn. On one hand, there are some stellar financials that make the company strong. I love the high return on invested capital percentage. My main issue lies in the valuation at the moment from a discounted cash flow perspective.

I would say the company is a relatively stable investment for my portfolio. However, it isn’t a dominant move to make. It’s only worth a small allocation. Considering that, it’s a move not worth making at all in my opinion.

I like to wait for the big opportunities and pounce on them when the time is right.

That’s why I’ll be analysing more FTSE 100 value and growth shares in articles to come. I’ll be showing you the best and safest investments I’ve found for my portfolio. There are companies that have financials and valuations impossible that I find to beat.

Conclusion

This Footsie real estate giant isn’t the right move for me to make in my meticulous value and growth portfolio. I’m looking for the really low valuations and the stellar financials to boot. Those companies are out there.

Want to know one I recently invested in, which is also in the FTSE 100? RS Group.

Oliver Rodzianko owns shares in RS Group. The Motley Fool UK has recommended Rightmove Plc and Rs Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »