Down 19%, is British American Tobacco’s share price the FTSE 100’s greatest bargain?

The British American Tobacco share price is down 19% year-to-date. Could this be a brilliant FTSE 100 bargain? Or am I looking at a dangerous value trap?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Caucasian man making doubtful face at camera

Image source: Getty Images

It looks like ESG issues have cratered the British American Tobacco (LSE: BATS) share price. 

The stock had been struggling with them anyway, what with selling cigarettes and everything. But the latest scandal – involving North Korea, of all countries – has sent the share price into a tailspin. It’s down 19% year to date.

I have to say, though, the shares do look cheap. I might have a rare chance here to pick up underpriced stock in a big dividend payer, and the evidence suggests it might even be the best bargain on the FTSE 100

The first reason to buy into British American Tobacco is nothing to do with what’s going on now. Rather, it’s been a terrific stock to own for decades. Of all companies on the FTSE 100 when the index started in 1984, this one has returned the most to shareholders. 

Over time though, ESG (environmental, social, and governance) concerns have become a more and more pressing issue. With regard to British American Tobacco, they largely revolve around cigarettes and the links to cancer and mortality. Many investors won’t touch a tobacco stock, nor many funds. 

With ESG being such a big question mark, I was left scratching my head with what happened earlier this year. In short, the firm broke US sanctions by selling its products (through a subsidiary) to North Korea. It resulted in a £635m fine. 

Ten-year low

This happened a while ago, between 2007 and 2017. But still, you have to ask: what was management thinking? Violating US sanctions? Doing business with the least democratic country on Earth? It’s almost comical. 

The fine was announced in April and the shares have been sliding since. A share now costs around £26, which is near a 10-year low. I could have bought in at this price back in 2011. 

Of course, the stock market works on a supply and demand basis, so with investor sentiment as low as it is, the shares could be drastically undervalued. And looking at the evidence, they very well might be. 

The dividend looks as good as ever, for one. The yield is 8.62% as I write, with big increases forecast for the years ahead. The firm makes tonnes of cash and the payments are well-covered. It could be the FTSE 100’s best dividend. 

The stock looks cheap too. It’s priced at seven times earnings, pretty cheap compared to competitors like Altria at eight times and Philip Morris at 12 times. 

A buy?

I’d have to overlook those ESG issues, of course. And if I was a purely ethically minded investor, I wouldn’t come near the stock. Its products cause cancer and everyone knows it. Throw in a boardroom content to violate US trade sanctions and, well, I wouldn’t blame anyone for picking up the proverbial bargepole here.

With that said, I’m looking at this as a value play. And on that basis, it looks really, really good. I do have a position already and I think it has a strong claim to be the FTSE 100’s greatest bargain.

John Fieldsend has positions in British American Tobacco P.l.c. The Motley Fool UK has recommended British American Tobacco P.l.c. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using loudspeaker to be heard
Investing Articles

A SIPP opened at birth could be worth £10m in 55 years

The SIPP is an incredible vehicle for building wealth and saving for retirement. Many Britons just don't realise how early…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

2 passive income ideas for a Stocks and Shares ISA

Looking for passive income stocks in April? Here are two high-quality FTSE 250 dividend shares to consider buying for an…

Read more »

Front view of aircraft in flight.
Investing Articles

£5,000 invested in Wizz Air shares 2 days ago is now worth…

This week has been a rather good one for beaten-down Wizz Air shares. What would have happened to a £5,000…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much do you need in an ISA for £1,000 a week in passive income?

Ben McPoland highlights a FTSE 250 stock down by more than 25% that offers good value and an attractive 5.5%…

Read more »

A row of satellite radars at night
Investing Articles

Is Elon Musk about to send this FTSE 100 stock into orbit?

This year is shaping up to be a big one for this FTSE 100 stock and part of the reason…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »