3 ‘boring’ shares I was excited to buy!

On my list of shares to buy, these three stocks are perhaps the least thrilling. But I have high hopes of bumper returns from them in the years ahead!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home

Image source: Getty Images

My wife and I have been waiting patiently for many weeks, armed with a watchlist of shares to buy. At long last, and after much bureaucracy and paperwork, we finally received our cash windfall this month.

Within days, we had invested a large chunk of this bonanza into cheap shares. And then, of course, the London market lurched lower. Typical.

Three shares to buy and hold

In our latest buying spree, we added 10 new holdings to our growing family portfolio. In total, this pot now contains 27 stakes in various US and UK businesses. For me, that’s about the right number for a reasonably well-diversified portfolio.

Our latest buys include shares we purchased purely for dividend income, plus others we will hold for long-term capital growth. All 10 were cheap UK shares, simply because I currently regard the US stock market as overvalued, both in historical and geographical terms.

Of all the shares to buy on my list, many would consider the following three stocks to be the most ‘boring’. But I regard these new holdings as having great potential to produce superior, market-beating returns in future. Here they are (sorted from highest to lowest dividend yield):

CompanySectorMarket valueDividend yieldOne-year changeFive-year change
Hargreaves LansdownFinancial£3.6bn5.3%-21.2%-65.1%
BPEnergy£80.9bn4.6%+6.3%-16.7%
UnileverConsumer goods£99.5bn3.8%+0.9%-10.4%

Two giants and a minnow

Two of these companies — BP and Unilever — are giants of the FTSE 100, with market capitalisations nearing £81bn and £100bn, respectively. Meanwhile, the third firm, Hargreaves Lansdown, is a relative minnow, with a valuation below £4bn.

Of all the shares to buy on our list, BP was the hardest to convince my wife to own. After all, as a major oil & gas producer, it is one of our planet’s biggest polluters. But I hope that the group will use its enormous cash flows to accelerate its transition into a renewable-energy player.

One old City saying states, “elephants/dinosaurs don’t gallop” — so I don’t expect our BP and Unilever shares to shoot the lights out. But as leaders in their respective fields, I do expect these firms to continue to shower shareholders with dividends and buybacks for decades to come. And that’s why I see both as exciting, rather than boring, shareholdings.

Dividends while I wait

Another thing I’d point out is that all three stocks have lost value over the last five years (excluding cash dividends). Indeed, online investment platform Hargreaves Lansdown‘s shares have collapsed by almost two-thirds in the past half-decade. But I hope these trends will reverse over the next five years.

Furthermore, as share prices fall, dividend yields rise (all else being equal, that is). And the average dividend yield from these three stocks is nearly 4.6% a year at present. To me, that’s a more than adequate reward to buy and hold shares for the long run!

Cliff D’Arcy has an economic interest in all three shares mentioned above. The Motley Fool UK has recommended Hargreaves Lansdown and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle aged businesswoman using laptop while working from home
Investing Articles

Is Legal & General a top bargain after its 8% share price drop?

Looking for brilliant dividend shares to buy on the cheap? Royston Wild takes a look at Legal & General following…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 19% in a day, is there more to come from the surging Diploma share price?

Diploma’s share price is storming higher. But does the stock offer safety in an uncertain market, or is buying at…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much do you need in a Stocks and Shares ISA to target £2,000 a month of passive income?

With a bit of maths, our writer illustrates how an investor could shrink their initial ISA investment while supersizing dividend…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

The FTSE 100’s full of value shares at the moment. Here are 3 to consider

Recent events have taken their toll on the share prices of some of the UK’s biggest companies. But it also…

Read more »

Investing Articles

Should I buy beaten-down UK growth stocks today or conserve my cash for even bigger bargains?

Harvey Jones says the FTSE 100 is packed with cut-price growth stocks after recent volatility. Should investors buy now or…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£5,000 invested in Fresnillo shares 5 weeks ago is now worth…

Fresnillo shares have pulled back sharply from recent highs in the FTSE 100. Is this a chance to consider buying…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Down 15%, are Lloyds shares simply too cheap to miss now?

Have the wheels come off the long-term growth story for Lloyds Bank shares, or are they dipping into bargain territory…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Are investors taking a massive gamble by chasing the BP share price higher?

Investors who thought the BP share price would continue to rocket as the Iran war intensifies may have been surprised…

Read more »