3 ‘boring’ shares I was excited to buy!

On my list of shares to buy, these three stocks are perhaps the least thrilling. But I have high hopes of bumper returns from them in the years ahead!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home

Image source: Getty Images

My wife and I have been waiting patiently for many weeks, armed with a watchlist of shares to buy. At long last, and after much bureaucracy and paperwork, we finally received our cash windfall this month.

Within days, we had invested a large chunk of this bonanza into cheap shares. And then, of course, the London market lurched lower. Typical.

Three shares to buy and hold

In our latest buying spree, we added 10 new holdings to our growing family portfolio. In total, this pot now contains 27 stakes in various US and UK businesses. For me, that’s about the right number for a reasonably well-diversified portfolio.

Our latest buys include shares we purchased purely for dividend income, plus others we will hold for long-term capital growth. All 10 were cheap UK shares, simply because I currently regard the US stock market as overvalued, both in historical and geographical terms.

Of all the shares to buy on my list, many would consider the following three stocks to be the most ‘boring’. But I regard these new holdings as having great potential to produce superior, market-beating returns in future. Here they are (sorted from highest to lowest dividend yield):

CompanySectorMarket valueDividend yieldOne-year changeFive-year change
Hargreaves LansdownFinancial£3.6bn5.3%-21.2%-65.1%
BPEnergy£80.9bn4.6%+6.3%-16.7%
UnileverConsumer goods£99.5bn3.8%+0.9%-10.4%

Two giants and a minnow

Two of these companies — BP and Unilever — are giants of the FTSE 100, with market capitalisations nearing £81bn and £100bn, respectively. Meanwhile, the third firm, Hargreaves Lansdown, is a relative minnow, with a valuation below £4bn.

Of all the shares to buy on our list, BP was the hardest to convince my wife to own. After all, as a major oil & gas producer, it is one of our planet’s biggest polluters. But I hope that the group will use its enormous cash flows to accelerate its transition into a renewable-energy player.

One old City saying states, “elephants/dinosaurs don’t gallop” — so I don’t expect our BP and Unilever shares to shoot the lights out. But as leaders in their respective fields, I do expect these firms to continue to shower shareholders with dividends and buybacks for decades to come. And that’s why I see both as exciting, rather than boring, shareholdings.

Dividends while I wait

Another thing I’d point out is that all three stocks have lost value over the last five years (excluding cash dividends). Indeed, online investment platform Hargreaves Lansdown‘s shares have collapsed by almost two-thirds in the past half-decade. But I hope these trends will reverse over the next five years.

Furthermore, as share prices fall, dividend yields rise (all else being equal, that is). And the average dividend yield from these three stocks is nearly 4.6% a year at present. To me, that’s a more than adequate reward to buy and hold shares for the long run!

Cliff D’Arcy has an economic interest in all three shares mentioned above. The Motley Fool UK has recommended Hargreaves Lansdown and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing Articles

As the FTSE indexes sink, these unique dividend shares are making investors money

These two dividend shares are in positive territory for the month and outperforming the major FTSE indexes by a significant…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Down 15% in days, are Rolls-Royce shares suddenly a bargain again?

Rolls-Royce shares have been heading south over the past couple of weeks. This writer thinks that makes sense -- but…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

What would a 40-year-old need to put into an empty SIPP to target monthly passive income of £1,000?

From a standing start at 40, how might someone target a four-figure monthly income stream from their SIPP? Christopher Ruane…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the ISA deadline approaches, UK investors have the opportunity to buy cheap shares

In recent weeks, equity markets have fallen significantly due to the conflict in the Middle East. As a result, many…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5k left in a Stocks and Shares ISA? 2 top ETFs to consider buying in April

Ben McPoland highlights a pair of very different ETFs that he thinks could help generate long-term wealth inside an ISA…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Could a £20,000 ISA end up generating £20,000 of passive income each year?

Could a Stocks and Shares ISA ultimately cover its own cost each year with the passive income it produces? Christopher…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 top stocks to consider buying after this week’s FTSE carnage

Investors looking for beaten-up stocks to buy for the long term have a lot of great options after the recent…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

A stock market crash could be a gift for long-term investors

A stock market crash could present some outstanding buying opportunities. But the key to taking advantage is knowing what to…

Read more »