2 FTSE 100 value shares I’d buy, and 1 I’d avoid!

These FTSE 100 shares offer eye-popping value for money. But one of them is still too risky at today’s prices, according to our investment writer.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

pensive bearded business man sitting on chair looking out of the window

Image source: Getty Images

I’m building a list of the best FTSE 100 value shares to buy for my portfolio. I’m looking for companies that trade on low price-to-earnings (P/E) ratios and carry dividends above the 3.7% average.

Here are three that have caught my eye recently. Which stocks should I buy and, which ones should I avoid like the plague?

The following earnings multiples and dividend yields are based on broker projections for the current financial year.

DS Smith

Dividend yield: 8.7 times

P/E ratio: 6%

A massive cardboard shortage is sending earnings at DS Smith (LSE:SMDS) through the roof. Sales and profits at the boxmaker jumped 11% and 75% in the 12 months to April, driven by sizeable price hikes across its packaging product portfolio.

There’s good reason to expect the bottom line to keep shooting higher too. It has the scale and the expertise to exploit rapid growth in the global e-commerce and fast-moving consumer goods (FCMG) sectors. The company counts Amazon and Tesco among its large number of huge and loyal clients.

While acquisitions can be dangerous for a business, DS Smith has a long history of success on this front. A strong balance sheet means it has the firepower to continue making earnings-boosting M&A moves, too.

Tesco

Dividend yield: 11.6 times

P/E ratio: 4.3%

Several shares in my portfolio (including DS Smith) give me exposure to the growing e-commerce sector. As the UK’s biggest online grocery operator Tesco (LSE:TSCO) is another stock I’m looking at today.

Internet-generated supermarket sales have lagged the growth seen across the broader retail arena in recent years. But this provides room for spectacular growth as consumer habits change. Consultancy Strategy& predicts that e-grocery could make up 26% of all food shopping by 2030. That’s up from 11% today.

But despite this bright outlook I’m not tempted to buy Tesco shares today. I don’t like the fierce price wars it’s locked into, led by the value chains Aldi and Lidl as they expand their store estates. Rising online competition is another major worry for me.

Profit margins are wafer thin at supermarkets. Tesco’s adjusted operating margin fell to just 3.8% last year. As discounting heats up and costs rise this gives little scope for profits growth.

GSK

Dividend yield: 9.3 times

P/E ratio: 4.2%

I think buying GSK (LSE:GSK) shares is a much better way to use my hard-earned cash. I expect demand for its drugs to march higher amid rapid population growth and soaring healthcare spending in emerging markets.

The FTSE firm is focused on fast-growing therapy areas to drive profits as well, a strategy that is paying off. Sales of its vaccines for example rose 15% (excluding Covid-19 products) in quarter two, driven by strong demand for its Shingrix shingles treatment.

GSK needs to work extremely hard to improve its underwhelming product pipeline. But the company’s excellent R&D track record leads me to think it has what it takes to develop the next generation of blockbuster drugs.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Royston Wild has positions in DS Smith. The Motley Fool UK has recommended Amazon.com, DS Smith, GSK, and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

I asked ChatGPT to name the most undervalued share on the UK stock market. Here’s what it said…

Always on the lookout for value shares to add to his portfolio, James Beard turned to a well-known artificial intelligence…

Read more »

High flying easyJet women bring daughters to work to inspire next generation of women in STEM
Investing Articles

Are easyJet shares easy money at 425p?

While other airline stocks have soared since the pandemic, easyJet shares have remained grounded. Is the share price set for…

Read more »

Portrait of a boy with the map of the world painted on his face.
Investing Articles

1 high-flying investment trust to consider for a Stocks and Shares ISA

Ben McPoland thinks this lesser-known trust is worth exploring for investors wanting geographic diversification inside a Stocks and Shares ISA.

Read more »

Smartly dressed middle-aged black gentleman working at his desk
Investing Articles

Up 300% from their pandemic lows, has the easy money been made on Lloyds shares?

Investors who bought Lloyds shares at their Covid lows got 15% of their investment back in dividends last year. But…

Read more »

ISA coins
Investing Articles

The ISA deadline’s almost on us! Here’s a last-minute FTSE 100 share to consider

Investors have just a month to max out their Stocks and Shares ISA allowance for the 2026 tax year. Here…

Read more »

Young Caucasian man making doubtful face at camera
Dividend Shares

Down 24% in 10 months, Greggs shares are baking bad!

After a turbulent 2025, Greggs shares continue to bounce around this year. But with the stock trading at levels seen…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

A stock market crash feels like it might be imminent

Conflict in the Middle East means a stock market crash feels like a real possibility right now. But being ready…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Should I buy Rolls-Royce shares as they march ever higher?

Rolls-Royce is making billions of pounds a year and looks set to do even better in future -- so what's…

Read more »