Should I buy more of this FTSE 100 stock before it’s too late?

This FTSE 100 stock is the biggest riser on the index in the last month. Should I buy more shares for further potential growth?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Abstract 3d arrows with rocket

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 100 stock Ocado (LSE: OCDO) has been flying recently. I own shares here already, and I was thrilled to see them jump 79% in only a month. 

I’m quite bullish on the firm’s prospects, so I think there could be a lot more growth on the way. The question I’m asking myself is this: is it too late to buy more?

The reason I’m considering topping up, and the reason I added Ocado to my portfolio in the first place, is its exceptional technology. While for many this is just an online grocery store partnered with Marks and Spencer, there’s a lot more behind the curtain. 

In short, the company uses robot-filled warehouses to bag up our shopping. The Youtube videos of the little machines zipping around, filling bags of groceries with no human input are truly impressive.  It’s got that exciting potential of making huge efficiency savings and keeping the wages bill down.

I like that this technology comes from a UK company too. A lot of people overlook the UK’s great start-up culture, but we’re actually only one of three countries – with the US and China – to have a $1trn tech sector. 

And this isn’t a ‘jam tomorrow’ thing. This tech is in demand right now and orders are coming in. Ocado has already signed deals to build these warehouses with leading grocers in the US, Canada and South Korea. If we start to see this tech being adopted worldwide, I suspect there might be more explosive growth on the horizon.

A few issues

Having said all that, what’s stopping me from adding to my position? Well, there are a few problems. To start with, I would be paying 79% more for the stock than a month ago, which makes me wonder if it’s too late to get a really good price here.

That big jump came on the back of takeover rumours. A June 22 piece in The Times claimed that Amazon was interested in buying the company, presumably to complement its cashier-less Just Walk Out supermarkets.

The rumoured buyout would be for £8 a share, which is another 40%-50% or so on today’s £5.88 share price. That would be a nice little earner I suppose, but I’m not that keen on buying more shares just for a short-term win.

The big picture

Looking at the big picture (and assuming the Amazon deal doesn’t materialise), it’s tricky to work out whether the stock is undervalued or not. Ocado has still not turned a profit (another big issue), and the latest guidance shows it won’t in the next year or two either. With no earnings, any assessment of the share price would feel like a stab in the dark.

I’m even more concerned with the rising short interest in the stock. It now has 5.33% of its shares shorted, one of the highest figures on the FTSE 100. I’m always wary when big, sophisticated investors make a bet that a stock will fall as they’re often correct. 

I think these risks make Ocado a pretty speculative stock to buy. I’m content to continue holding, but I’ll be looking for less risky FTSE 100 stocks for my next purchase.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. John Fieldsend has positions in Ocado Group Plc. The Motley Fool UK has recommended Amazon.com and Ocado Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Up 20% in a week! Is the Ocado share price set to deliver some thrilling Christmas magic?

It's the most wonderful time of the year for the Ocado share price, and Harvey Jones examines if this signals…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

I asked ChatGPT for the 3 best UK dividend shares for 2026, and this is what it said…

2025 has been a cracking year for UK dividend shares, and the outlook for 2026 makes me think we could…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

£10k invested in sizzling Barclays, Lloyds and NatWest shares 1 year ago is now worth…

Harvey Jones is blown away by the performance of NatWest shares and the other FTSE 100 banks over the last…

Read more »

Investing Articles

£5,000 invested in these 3 UK stocks at the start of 2025 is now worth…

Mark Hartley breaks down the growth of three UK stocks that helped drive the FTSE 100 to new highs this…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »