If I’d invested £5k in Flutter shares 12 months ago here’s what I’d have now

I’m kicking myself for failing to buy Flutter shares, given how they’ve performed this year. So should I make amends and dive in today?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Bournemouth at night with a fireworks display from the pier

Image source: Getty Images

Flutter (LSE: FLTR) shares have the FTSE 100‘s biggest winners in the last year and who saw that coming?

Actually, my Fool colleague Jon Smith did, predicting that Paddy Power and BetFair owner Flutter Entertainment would soar in 2023. That took foresight, because the stock had fallen 26% over the previous year.

Jon spotted the big reason for its likely success too, noting that the global sports betting, gaming, and entertainment provider has a massive opportunity in the US, which he called “a huge and potentially lucrative market for the firm”. I wish I’d taken heed, because Flutter has flown since then.

Good call, Jon

Recent Q1 results revealed a 92% jump in US gaming revenues to £908m, led by sportsbook revenues, which skyrocketed 147%. The US is where the action is, with revenues up just 8% once US figures are excluded.

In the UK, Ireland and Australia, Flutter is the incumbent trying to beat off challengers. However, this does give the £26bn group an admirable blend of existing market strength and future growth opportunities.

Flutter faces challenges, as every company does. Proposed gambling reforms could cost it up to £100m a year from 2024. A white paper has called for a 1% levy on all industry revenues, stricter affordability checks to cap losses, a £2 bet cap on online slot machines for the under-25s and curbs on ‘free’ spins.

There’s always risk

This has forced Flutter to take pre-emptive steps to clean up its image, introducing a £10 per spin limit, contributing 1% of its revenues to RET (Research, Education and Treatment), and committing to £20m a year of voluntary charitable contributions. It claims the changes already cost £150m in lost annual revenues.

Gambling reforms have been repeatedly postponed, amid heavy industry lobbying, and may turn out to be a low priority as the economy tanks while an election looms. It remains a risk though, but hardly a fatal one.

If I’d listed to Jon and invested £5,000 in Flutter shares 12 months ago, when they traded at around 8,000p, I’d hold 63 shares. At today’s price of 14,685p, my stake would be worth a handsome £9,178. I’d be sitting on a profit of £4,178.

It’s a shame I didn’t act, but it’s impossible to take advantage of every opportunity. I will console myself with my Rolls-Royce shares, which are the second best performer on the index over the last year, up 74.62%.

So much for recent history. The big question is whether I would buy Flutter today and I’m sorely tempted. Those US growth figures are nothing short of spectacular, especially given today’s downbeat economic outlook.

My big concern is that I am too late to the party, with the stock looking expensive at 76.83 times earnings. Another worry is that net debt is high at £4.19bn, although that is forecast to fall to £3.35bn in 2024. Revenues are expected to climb by another £1bn to £10.6bn by 2024, but any slip could hit the share price given today’s high valuation.

I won’t buy Flutter shares today. My focus now is buying undervalued FTSE 100 dividend shares ahead of the next stock market rally. Although in another 12 months, I might be kicking myself again.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Lady wearing a head scarf looks over pages on company financials
Investing Articles

Is April a good time to start buying shares?

Wondering whether now's a good time to start buying shares to build wealth? History suggests it is, says Edward Sheldon.

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Is the stock market about to reach breaking point?

Private credit has a problem with the emergence of artificial intelligence. And it could be set to create issues across…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A once-in-a-decade chance to buy this S&P 500 stock?

As investors focus on oil prices and the conflict in Iran, Stephen Wright's looking at potential opportunities in the S&P…

Read more »