2 FTSE 100 stocks that look like bargains. Am I buying?

A middling 2023 for FTSE 100 stocks has made some start to look surprisingly cheap. Here are two that might turn out to be total bargains.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

View of Tower Bridge in Autumn

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett hates paying over the odds for stocks. The billionaire investor says a bad entry point can undo “a decade’s worth of stock market returns”. I’m inclined to agree. And doing the opposite – finding undervalued stocks – can be the ticket to excellent stock market gains. Here are two bargain FTSE 100 stocks I think fit the bill.

Cigarettes and vapes

The first stock I’m looking at is British American Tobacco (LSE: BATS). I do own shares here, but I’m always open to buying more if the price is right, and I couldn’t ignore that the cigarette seller is down around 28% over the last year. It’s now near a 52-week low. Is it time to snap up more on the cheap?

The recent fall seems to have been a regulatory issue. The US is rumoured to want to take action against non-combustibles – vapes and e-cigarettes. These products make up 14% of the firm’s revenue, and that figure is expected to grow as the number of smokers declines. 

Outside of this uncertainty, the stock looks extremely cheap. The company trades at around nine times earnings compared to 18 times in 2016. I could look at that as a half-price sale. I could also look at it as an obvious sign of an industry that’s in decline. 

On that note, there are actually more smokers now in the world than ever. And this means many billions in sales for BAT to reward shareholders with. The dividend yield is one of the highest on the FTSE 100, at 8.64%. It’s anyone’s guess how long this will last though.

I’m happy to hold my shares here, but I don’t think there’s enough value for me to buy more.

Heading skywards?

The second stock that looks like a bit of a bargain right now is IAG (LSE: IAG). The airline has had a good run recently, up 51% in the last year, and it comes as little surprise. The end of Covid lockdowns has seen planes flying and passenger numbers getting back to normal.

But for IAG, the share price is miles away from previous highs. The shares cost £4.53 in January 2020, but now they’re down to only £1.63. If the industry is back on its feet, would it be worth opening a position here to take advantage?

The answer isn’t a simple one. Firstly, like a lot of firms, IAG built up a weighty debt pile to keep the lights on during Covid. A few extra billion on the balance sheet means more financing and makes it harder to fund new investments.

And even though the pandemic is, hopefully, done and dusted, the airline industry has new problems to worry about as well. Higher fuel costs are one, which cuts into margins and earnings. Also, a cost-of-living crisis means that there may be fewer passengers in the future.

All these problems mount up, and on balance, I’d say the price isn’t as cheap as it first appears. I think there are better UK stocks for me to invest in right now.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. John Fieldsend has positions in British American Tobacco P.l.c. The Motley Fool UK has recommended Amazon.com, British American Tobacco P.l.c., and ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British bank notes and coins
Investing Articles

Here’s a £30-a-week plan to generate passive income!

Putting a passive income plan into action need not take a large amount of resources. Christopher Ruane explains how it…

Read more »

Close-up of British bank notes
Investing Articles

Want a second income? Here’s how a spare £3k today could earn £3k annually in years to come!

How big can a second income built around a portfolio of dividend shares potentially be? Christopher Ruane explains some of…

Read more »

Close-up of British bank notes
Investing Articles

£20,000 for a Stocks and Shares ISA? Here’s how to try and turn it into a monthly passive income of £493

Hundreds of pounds in passive income a month from a £20k Stocks and Shares ISA? Here's how that might work…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

£5,000 put into Nvidia stock last Christmas is already worth this much!

A year ago, Nvidia stock was already riding high -- but it's gained value since. Our writer explores why and…

Read more »

Investing Articles

Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Can this airline stock beat the FTSE 100 again in 2026?

After outperforming the FTSE 100 in 2025, International Consolidated Airlines Group has a promising plan to make its business more…

Read more »

Investing Articles

1 Stocks and Shares ISA mistake that will make me a better investor in 2026

All investors make mistakes. The best ones learn from them. That’s Stephen Wright’s plan to maximise returns from his Stocks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I asked ChatGPT if £20,000 would work harder in an ISA or SIPP in 2026 and it said…

Investors have two tax-efficient ways to build wealth, either in a Stocks and Shares ISA or SIPP. Harvey Jones asked…

Read more »