2 of the safest dividend shares to buy in July

With more than 20 years of consecutive increases, Stephen Wright thinks Diageo and Croda International are dividend shares worth looking at.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Older couple walking in park

Image source: Getty Images

Rising interest rates are creating some great opportunities in dividend shares. But investors need to proceed with caution – a high yield can be a sign the market thinks the payout is unsustainable. 

So how can investors identify businesses that are likely to keep returning cash to shareholders in future? And which are the safest dividend stocks from the FTSE 100?

Passive income

Shareholder returns are only ever as secure as the earnings of the underlying business. If a company’s earnings fall for a prolonged period, this is going to affect its ability to return cash to its shareholders.

So when assessing dividend shares, the most important thing to judge is what the company’s future earnings will be. This is the tricky bit, but there are some tools investors can use.

With a recession on the horizon, looking at a company’s history can offer valuable insights. Specifically, it can be useful to know how it has performed in previous downturns. 

If a business has a history of generating strong earnings and paying out in difficult economic environments, this might indicate it can do so in future. If not, this might be a concern.

Equally, how much of a company’s free cash it returns to its shareholders via dividends is important. A company that returns all of its cash might not be able to maintain its payments if its earnings slip.

There’s more to assessing a company’s dividend safety than these two metrics, but I think they give investors a good starting point. So which FTSE 100 stocks fare well according to these metrics?

FTSE 100 stocks

Diageo is a typical dividend stock. It enjoys steady demand for its products and this allows it to pay a steady return, which has increased annually for more than 20 years.

Over the last decade, the company’s distributions have grown by an average of 5% per year. And paying out just 60% of its free cash flow means a bad year shouldn’t automatically lead to a cut.

The company is currently facing a lawsuit from Sean Combs over its marketing of their joint ventures. This creates uncertainty and an element of risk, but I see the falling share price as an opportunity.

By contrast Croda International is the opposite of a typical dividend stock. It is highly cyclical and its earnings fluctuate a lot in different economic environments.

This makes the prospect of a recession a risk and the company announced last month it expected profits to come in lower than previously anticipated. But I don’t see a threat to the dividend.

Like Diageo, Croda has over 20 years of consecutive annual dividend increases. And with its payments covered by its free cash flow, I expect the company to maintain its shareholder distributions.

Which stock to buy?

Neither Diageo (2.33%) nor Croda (1.95%) has the most eye-catching yield. But I think these are among the FTSE 100 stocks least likely to cut their dividends any time in the near future.

Of the two, I’d prefer Croda. I see the current share price as a real opportunity to exploit some undue pessimism around the stock, so I’ll be looking to make an investment when I have cash available.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended Croda International Plc and Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

How big does an ISA need to be to aim for a £1,500 monthly second income?

Harvey Jones shows how building a balanced portfolio of FTSE 100 dividend stocks can produce a high-and-rising second income in…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

£20,000 invested in BP shares 1 year ago is now worth…

BP shares have rocketed in the past 12 months, yet analysts think the real growth story is only just beginning,…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

A 6.8% forecast yield! 1 often-overlooked FTSE 100 income stock to buy today?

This income stock offers a high forecast yield and strengthening momentum, yet many investors overlook it — creating a rare…

Read more »

GSK scientist holding lab syringe
Investing Articles

GSK’s share price is under £22, but with a ‘fair value’ much higher, is it time for me to buy more right now? 

GSK’s share price rose over the last year, but a huge gap remains between its price and fair value —…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how investors can aim for £11,363 a year in passive income from £20,000 in this overlooked FTSE media gem

I think this media stock is commonly overlooked by investors looking for high passive income, but it shouldn’t be, given…

Read more »

Tesla car at super charger station
Investing Articles

Why is Tesla stock down 30% since late 2025?

Tesla stock has been a bit of a car crash in 2026. Edward Sheldon looks at what’s going on, and…

Read more »

UK supporters with flag
Investing Articles

Is Wise now the UK stock market’s top growth share?

Wise rose around 4% in the UK stock market yesterday, bringing its four-year gain to 135%. Why are investors warming…

Read more »

Warhammer World gathering
Investing Articles

£20,000 invested in this FTSE 100 stock 10 years ago is now worth this astonishing amount…

This FTSE 100 stock's delivered an amazing return over the past 10 years. James Beard considers whether it’s worth holding…

Read more »