Forget easyJet shares! I’m buying this travel stock instead

While UK investors continue to pile into easyJet shares, Edward Sheldon’s prefers another travel stock for his investment portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Smiling family of four enjoying breakfast at sunrise while camping

Image source: Getty Images

easyJet (LSE: EZJ) shares are a popular investment. It seems investors are drawn by the fact that they’re still well below their pre-Covid levels.

Now I don’t plan to buy easyJet shares for my own portfolio and I’ll explain why. However, there is one travel stock I’ve been buying lately.

easyJet shares aren’t for me

There are certainly things to like about easyJet from an investment perspective today.

For starters, the company is seeing strong demand for summer bookings. In its recent H1 results for the six months to 31 March, easyJet said for Q4 (July-September) it expects capacity to be near pre-pandemic levels. This is very encouraging.

Secondly, the stock’s valuation is quite low. For the current financial year, analysts expect easyJet to generate earnings per share of 41.9p. That puts the stock on a forward-looking price-to-earnings (P/E) ratio of around 11.3 – below the market average.

However, what puts me off investing in easyJet is the fact that history shows sooner or later something will go wrong for the airlines.

It could be a consumer slowdown (I think this is a real risk this winter). Or it could be a number of other issues. But there’s always something that throws them off course. As a result, they generally don’t make good long-term investments.

Investors have poured their money into airlines and airline manufacturers for 100 years with terrible results. It’s been a death trap for investors.

Warren Buffett on airline stocks

Of course, airline stocks can be good short-term ‘trades’ at times. And maybe this is one of those times.

However, I’m a long-term investor and I’m looking for stocks I can hold for five to 10 years (and hopefully generate huge gains). So easyJet isn’t for me.

A travel stock with bags of potential

I do want some exposure to the travel industry however. So what I’ve been doing recently is investing in US-listed Airbnb (NASDAQ: ABNB).

To my mind, Airbnb is a high quality company with bags of potential. One reason I’m bullish here is that the company is the dominant player in the holiday rental space. It’s so dominant its name has become a verb.

Another is that it’s a very scalable business. With operations in over 200 countries worldwide, it’s far more scalable than a budget airline like easyJet.

I also like the fact the company is now quite profitable. Last financial year, gross profit margin was around 70%, versus 42% for easyJet.

Finally, it’s growing at a rapid rate. Over the last five years, Airbnb’s revenue increased by around 230%. For easyJet, the figure is 14%. Now obviously, the pandemic has had a big impact on these figures in recent years. Yet it’s clear Airbnb is growing faster over the long term than airlines.

On the downside, the stock is a little expensive. Currently, Airbnb shares sport a P/E ratio of about 31. This adds risk.

As a long-term investor however, I’m comfortable with this valuation. In the long run, I expect this stock to beat the market by a wide margin.

Edward Sheldon has positions in Airbnb. The Motley Fool UK has recommended Airbnb. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Sun setting over a traditional British neighbourhood.
Investing Articles

UK investors should consider buying shares in Uber. Here’s why

Uber shares could be a great fit for long-term UK investors that are looking to generate capital growth, says Edward…

Read more »

This way, That way, The other way - pointing in different directions
Growth Shares

£1k invested in Rolls-Royce shares at the beginning of the year is currently worth…

Jon Smith points out how well Rolls-Royce shares have done so far in 2026, but issues caution when looking further…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Value Shares

It might not feel like it, but this is the time to think about buying stocks

The FTSE 100 isn’t the first place most investors look for quality growth stocks to consider buying. But Stephen Wright…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

How are Lloyds shares looking in March 2026?

Lloyds shares have taken a tumble in the last month. What has happened? And could this be a golden opportunity…

Read more »

piggy bank, searching with binoculars
Investing Articles

Are Barclays shares really 50% cheaper than HSBC right now?

Barclays shares are trading at a price-to-book ratio half that of rivals like HSBC. Ken Hall looks at what the…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Is Legal & General a top bargain after its 8% share price drop?

Looking for brilliant dividend shares to buy on the cheap? Royston Wild takes a look at Legal & General following…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 19% in a day, is there more to come from the surging Diploma share price?

Diploma’s share price is storming higher. But does the stock offer safety in an uncertain market, or is buying at…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much do you need in a Stocks and Shares ISA to target £2,000 a month of passive income?

With a bit of maths, our writer illustrates how an investor could shrink their initial ISA investment while supersizing dividend…

Read more »