Should I buy cheap Lloyds shares now for the coming bull market?

Lloyds shares are popular with private investors, and I’d consider them now, but perhaps not for the reasons some might think.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young female business analyst looking at a graph chart while working from home

Image source: Getty Images

Private investors love buying Lloyds Banking Group (LSE: LLOY) shares. And the stock is among the most popular on the London stock market.

There can’t be many people who haven’t heard of the Black Horse Bank. And my guess is the stock’s popularity boils down mainly to two things. 

Firstly, the company has a well-known name with a decades-long heritage. And secondly, the valuation looks cheap.

It’s a blue-chip stock, some might argue. And others might say that banks deal in money, so what could possibly go wrong with an investment in the shares?

Volatility assured

Well, plenty can go wrong. And for years now, many investors have been frustrated by their long-term investments in Lloyds shares.

To begin with, the Lloyds share price has earned a reputation for volatility. Over a multi-year view, the stock has been wigglier than a fiddle player’s elbow.

Now that’s all right if an investment rises in value over time. But Lloyds isn’t like that. Instead, it keeps dumping investors back where they started with depressing regularity.

But on top of that, some folks get duped into thinking Lloyds is a steady dividend payer. And part of the reason for that might be the company often sports a chunky yield.

So investors might see pound notes piling up in their share accounts from the dividend. And that can lead to a false sense of security and thoughts that everything will be okay.

However, over the longer haul, it tends to be easy come, easy go, with Lloyds. And sooner or later, one of those regular share-price plunges will likely arrive. And the decline in capital value will probably snatch back all those dividend gains, and then some.

Cyclical opportunities and threats

But on top of that, Lloyds’ dividend security is an illusion. Lloyds paid zero dividends in 2009, 10,11,12,13,14,15 and 2020, according to my data provider.

Meanwhile, the company is one of the UK’s biggest mortgage lenders. And that means the financial outcomes of the business are dependent on the health of the housing market and the UK economy.

Therein is the biggest problem for the business and the firm’s shareholders – Lloyds is just about as cyclical as cyclical stocks can be.

And cyclicality comes with both opportunities and threats. 

But some investors have done well with shorter-term investments in the shares aimed at catching an upswing in the business cycle. 

However, the stock may not lend itself well to being a very long-term investment in a portfolio. And that’s because profits, dividends and the share price tend to keep returning to where they started.

Nevertheless, I think a general bull market may be coming for stocks, although that outcome isn’t guaranteed. And near 46p, the share price is well within its recent trading range, suggesting consolidation within the business.

Meanwhile, the company has the potential to trade well in the years ahead.

Therefore, I would consider an investment in the shares now if I had spare cash. However, I see the stock and the business as coming with plenty of risks for the private investor like me.  

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended Lloyds Banking Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

2 world-class S&P 500 stocks down 11% and 32% to consider buying

Searching for stocks to buy for an ISA in April? Our writher thinks these excellent growth shares are worth a…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a Stocks and Shares ISA to aim for an annual income of £39,477?

Harvey Jones shows how ordinary investors can use their Stocks and Shares ISA allowance to build a generous passive income…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Wise: a hidden gem in the UK stock market

You won’t find Wise on the list of most popular shares in the British stock market. But Edward Sheldon believes…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Is a £100,000 SIPP big enough to retire on?

Harvey Jones looks at how much money investors need in a SIPP to fund a decent standard of living after…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the FTSE 100 dips again, here’s what I think smart investors do next

FTSE 100 swings are creating short-term noise — but Andrew Mackie argues this may be where long-term opportunities are quietly…

Read more »

Investing Articles

This 67p growth stock’s smashing the FTSE 100 in 2026

This under-the-radar UK growth stock's absolutely flying right now. But it still sports a very reasonable valuation, says Edward Sheldon.

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Forget SpaceX? Amazon stock offers exposure to space cheaply

Amazon is the best performing Mag 7 stock in 2026. That's because investors are realising that there's huge potential in…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much does an investor need in an ISA to target £1,500 in monthly passive income?

Paul Summers reckons a bit of commitment and discipline can help generate a wonderful passive income stream for retirement.

Read more »