Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

After a 20% fall, how much lower can the ASOS share price go?

The ASOS share price just fell, again. This time it’s in response to disappointing H1 results. Might it finally have hit rock bottom?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Stack of British pound coins falling on list of share prices

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The ASOS (LSE: ASC) share price slumped 20% on Wednesday. I don’t think the markets liked the firm’s first-half performance.

The shares are now down 93% in five years. ASOS did look overvalued to me in the past. But that’s still painful.

First-half results

Last year, new chief executive José Antonio Ramos Calamonte spoke of making progress at ASOS within the last 12 months. But there’s little sign of it so far. In fact, things look like they’re still getting worse.

The firm posted an adjusted pre-tax loss of £87.4m in the half, from a small profit in the same period last year. That’s after revenue fell 8% (or 10% at constant currency).

And on a reported basis, things look a lot more dire. We see a reported loss before tax of a whopping £291m, compared to last year’s £15.8m loss. And that’s even with a 36% gross margin.

My biggest fear

I wouldn’t worry too much about this in profit terms, if the cash situation looked like it was tightening. But it’s far from it.

The half ended with free cash outflow of £263m. That’s more than last year’s first half. Then there’s the thing that I think could mean the biggest risk.

Soaring debt

Net debt soared to a huge £432m.

At the same point last year, it was just £62.6m. And by the end of the year, it was up to only a still fairly modest £153m.

But is it all bad? No, I don’t think so. I always thought things were likely to get worse at ASOS before they started to improve. I am, though, starting to think that the board’s optimistic words from previous updates were maybe just a bit too glossy.

The firm is still sticking with its full-year guidance, though. There’s talk of ‘Driving Change’ agenda benefits, inventory reduction, and a gross margin rise.

Free cash flow?

And the board is still targeting profit and cash generation in the second half. It says it expects adjusted earnings before interest and tax (EBIT) of £40m-£60m, with free cash flow of at least £150m in H2.

So, have I reversed my bullish stance on ASOS shares? No, but I think I’m softening it a bit. And I think the timescale for a return to profit might be longer than I first hoped.

A lot might depend on liquidity, too. I mean, net debt is getting close to the market cap of the entire company.

Return to profit?

Forecasts suggest a return to profit in 2024, with a price-to-earnings (P/E) ratio of 14 for that year. But adjusting for debt would almost double the effective P/E. And the City might well revise its outlook downwards after this H1 update.

I still rate ASOS as a decent recovery candidate for the long term. But where I previously thought 2023 might be a good year for a small investment, I’m going to delay that thought now.

So how low can ASOS shares go before we see any gains? If the company fails to hit its year-end guidance, I fear it could be some way yet.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how much passive income someone could earn maxing out their ISA allowance for 5 years

Christopher Ruane considers how someone might spend a few years building up their Stocks and Shares ISA to try and…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Was I wrong about Barclays shares, up 196%?

Our writer has watched Barclays shares nearly triple in five years, but stayed on the sidelines. Is he now ready…

Read more »

Wall Street sign in New York City
Investing Articles

Up 17% in 2025, can the S&P 500 power on into 2026?

Why has the S&P 500 done so well this year against a backdrop of multiple challenges? Our writer explains --…

Read more »

National Grid engineers at a substation
Investing Articles

National Grid shares are up 19% in 2025. Why?

National Grid shares have risen by almost a fifth this year. So much for it being a sleepy utility! Should…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Here are the potential dividend earnings from buying 1,000 Aviva shares for the next decade

Aviva has a juicy dividend -- but what might come next? Our writer digs into what the coming decade could…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Just released: our top 3 small-cap stocks to consider buying in December [PREMIUM PICKS]

Small-cap shares tend to be more volatile than larger companies, so we suggest investors should look to build up a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Is the unloved Aston Martin share price about to do a Rolls-Royce?

The Aston Martin share price has inflicted a world of pain on Harvey Jones, but he isn't giving up hope…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

How much do you need in a Stocks and Shares ISA to raise 1.7 children?

After discovering the cost of raising a child, James Beard explains why he thinks a Stocks and Shares ISA is…

Read more »