After a 20% fall, how much lower can the ASOS share price go?

The ASOS share price just fell, again. This time it’s in response to disappointing H1 results. Might it finally have hit rock bottom?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Stack of British pound coins falling on list of share prices

Image source: Getty Images

The ASOS (LSE: ASC) share price slumped 20% on Wednesday. I don’t think the markets liked the firm’s first-half performance.

The shares are now down 93% in five years. ASOS did look overvalued to me in the past. But that’s still painful.

First-half results

Last year, new chief executive José Antonio Ramos Calamonte spoke of making progress at ASOS within the last 12 months. But there’s little sign of it so far. In fact, things look like they’re still getting worse.

The firm posted an adjusted pre-tax loss of £87.4m in the half, from a small profit in the same period last year. That’s after revenue fell 8% (or 10% at constant currency).

And on a reported basis, things look a lot more dire. We see a reported loss before tax of a whopping £291m, compared to last year’s £15.8m loss. And that’s even with a 36% gross margin.

My biggest fear

I wouldn’t worry too much about this in profit terms, if the cash situation looked like it was tightening. But it’s far from it.

The half ended with free cash outflow of £263m. That’s more than last year’s first half. Then there’s the thing that I think could mean the biggest risk.

Soaring debt

Net debt soared to a huge £432m.

At the same point last year, it was just £62.6m. And by the end of the year, it was up to only a still fairly modest £153m.

But is it all bad? No, I don’t think so. I always thought things were likely to get worse at ASOS before they started to improve. I am, though, starting to think that the board’s optimistic words from previous updates were maybe just a bit too glossy.

The firm is still sticking with its full-year guidance, though. There’s talk of ‘Driving Change’ agenda benefits, inventory reduction, and a gross margin rise.

Free cash flow?

And the board is still targeting profit and cash generation in the second half. It says it expects adjusted earnings before interest and tax (EBIT) of £40m-£60m, with free cash flow of at least £150m in H2.

So, have I reversed my bullish stance on ASOS shares? No, but I think I’m softening it a bit. And I think the timescale for a return to profit might be longer than I first hoped.

A lot might depend on liquidity, too. I mean, net debt is getting close to the market cap of the entire company.

Return to profit?

Forecasts suggest a return to profit in 2024, with a price-to-earnings (P/E) ratio of 14 for that year. But adjusting for debt would almost double the effective P/E. And the City might well revise its outlook downwards after this H1 update.

I still rate ASOS as a decent recovery candidate for the long term. But where I previously thought 2023 might be a good year for a small investment, I’m going to delay that thought now.

So how low can ASOS shares go before we see any gains? If the company fails to hit its year-end guidance, I fear it could be some way yet.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

I asked ChatGPT if the FTSE 100 would hit 12,000 before 2027

Is the 12,000 mark possible for the FTSE 100 in 2026? Let's take a quick look at what ChatGPT has…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

With an 8.8% yield are Legal & General shares a once-in-a-decade opportunity?

Legal & General shares are back to where they were a whole 10 years ago. Harvey Jones is tempted by…

Read more »

Young female hand showing five fingers.
Investing Articles

5 shares close to 52-week lows. Could they rise in value by 44% over the next year?

Identifying value shares is the key to investment success. These five UK stocks are trading close to their 52-week lows.…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

Up 25% in a month, this growth share is flying despite the market falling!

Jon Smith points out a growth share that's bucking the broader market trend in recent weeks, with momentum potentially continuing…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

£20,000 invested in a Stocks and Shares ISA on 7 April is now worth…

The Stocks and Shares ISA is a proven wealth-building machine. But was one year ago a great time to be…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The stock market hasn’t crashed yet. Make these 3 moves before it does

If an investor is prepared for a stock market crash they can soften the blow, and more importantly, capitalise on…

Read more »

Investing Articles

£1,000 buys 300 shares in this red-hot UK gold stock with a P/E ratio of 3

This UK-listed gold stock is on fire at the moment amid the historic rally in precious metals. But it still…

Read more »

Warhammer World gathering
Investing Articles

Forget Pokémon cards! Dividend stocks are my top way to earn a second income

Earning a second income by buying and selling Pokémon cards looks like it could be a lot of fun. But…

Read more »