Sainsbury’s and Tesco shares are up 20% but look cheap. Should I buy  in May?

Tesco shares are soaring and rival Sainsbury’s is following suit. They offer generous dividends too. Should I buy them both?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A mixed ethnicity couple shopping for food in a supermarket

Image source: Getty Images

I’m flabbergasted to see how well Tesco (LSE: TSCO) and Sainsbury’s (LSE: SBRY) shares have done this year. They’re on an absolute roll.

Since the start of the year, the Tesco share price has rocketed 22.22%, while Sainsbury’s is up 21.48%.

Measured over one year, they’re up 2.28% and 19.46%, respectively.

They’re flying high today

Investors might expect that kind of jump from a penny stock, but it’s quite something for the UK’s two biggest supermarkets, both big FTSE 100 players with market-caps of £20.39bn and £6.43bn respectively.

I’m particularly impressed given that conditions in the sector are so sticky right now. Both have had wafer-thin margins for years. Tesco’s is currently just 2.9%, while Sainsbury’s slices even thinner at 1.8%.

These are forecast to widen but only slightly – to 3.9% and 3.1% respectively. Companies in many other sectors would see that as a disaster, but supermarkets have huge fixed costs, with all those stores and staff.

I’ve talked up Tesco and Sainsbury’s on several occasions, but I’ve also had moments of doubt as German discounters Aldi and Lidl continue to munch into their market share.

Yet here they are today, delivering a rush of share price growth, with dividends on top. The recent share price hop has eaten into their yields, but Tesco is still forecast to pay income of 3.8% this year, covered twice by earnings. Sainsbury’s is forecast to yield an even juicier 4.9%, covered 1.7 times.

Naturally, dividends are never guaranteed and can be frozen, snipped or scrapped at any time. Tesco has frozen its dividend at 10.9p per share in 2023 while Sainsbury’s is also freezing its at 13.1p.

Tesco’s profits halved in 2023, although it still made £1bn. It expects profits to be flat this year. Yet management still felt able to announce a £750m share buyback. 

Sainsbury’s saw underlying profits before tax drop 5% to £690m, as it spend £560m battling to keep prices down in the cost-of-living crisis. It lifted guidance for this year, forecasting profit of £640m-£700m, beating consensus of £631m.

Another tough year ahead

While Aldi and Lidl remain a threat, it’s worth noting that Tesco and Sainsbury’s still have market share of 27% and 14.9% respectively, Kantar says.

Naturally, I wish I’d filled my basket with these two stocks at the start of the year, but that moment has passed. Should I purchase them today?

Both look decent value, trading at 12.6 and 11.9 times earnings respectively, although of course that’s not as cheap as they were.

While their share prices have soared this year, over five years Tesco and Sainsbury’s are down 8.66% and 8.76%. So their recent share price success isn’t exactly typical and I’d be surprised if they jumped another 25% in short order. This remains a competitive sector. Shoppers are under the cosh, and inflation isn’t beaten yet. 

I’d gladly hold both Tesco and Sainsbury’s in my portfolio, but I’d rather buy them after a dip than a spike. There are a few FTSE 100 dividend stocks I’d like to buy in May, and I can’t afford to purchase all of them.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

Is it game over for the BP share price rally?

The BP share price has looked like a one-way bet in recent weeks as oil and gas prices soar but…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Amid geopolitical and AI risks, here’s how I’m positioning my ISA and SIPP in 2026

Edward Sheldon explains how he's allocating capital within his investment accounts and SIPP amid the various risks to the market.

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

My game plan for the next stock market crash

Markets have been surprisingly resilient during the recent Middle East conflict but we still cannot rule out a stock market…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

1 top growth stock to consider buying after it crashed 59%

This S&P 500 growth stock has fallen off a cliff lately due to AI software fears. Our writer thinks this…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

Here’s how a 35-year-old putting £15 a day into an ISA could end up earning £18k+ of passive income annually!

A 35-year-old with no ISA but a willingness to invest relatively small sums could one day be earning many thousands…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

With the potential to double in 10 years, this could be a dividend stock to consider buying

With a yield of 7.2%, income investors might consider buying this stock. But reinvesting the dividends could deliver even more…

Read more »

Happy couple showing relief at news
Investing Articles

How much would someone need to invest in the stock market to target a £1,250 monthly second income?

Investing in the stock market can help deliver long-term wealth. But James Beard says it can also be a way…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

How much would someone need in an ISA to aim to treble the current State Pension?

Experts say the State Pension isn’t generous enough to provide a comfortable retirement. James Beard says the stock market could…

Read more »