7.6% dividend yield from FTSE 100 stalwart! Too good to be true?

Dr James Fox takes a closer look at a FTSE 100 stock that is currently offering a sizeable 7.6% dividend yield. So, can he trust this stalwart?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Asian man looking concerned while studying paperwork at his desk in an office

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 certainly offers investors some good dividend yields. The index is filled with established companies that often trade at a discount relative to their American peers. So, as a value investor with a preference for dividend-paying stocks, the index is a great place for me to invest.

Today, I’m looking at Aviva (LSE:AV.), which offers investors a sizeable 7.6% dividend yield. It’s one of the biggest yielding stocks on the index, and it’s down 10% over a month following the Silicon Valley Bank fiasco.

But as we know, sometimes it’s wise not to trust stocks with big dividend yields. So, is Aviva a good buy or is this a stock worth avoiding? Let’s take a closer look.

Thrashing expectations

On 9 March, Aviva posted a better-than-expected 35% rise in annual operating profit and announced a £300m share buyback. Profits for the year to 31 December came in at £2.2bn against a company-compiled consensus of £1.75bn. The sharp increase was driven by a rise in life and general policy sales. The total dividend for the year was set at 31p a share, in line with expectations.

After the announcement, the share price pushed upwards before tanking as fear swept across the financial sector following the collapse of SVB.

Low P/E

Like many UK-listed financial stocks, Aviva trades with a low price-to-earnings rate, around 6.5. That’s around half the index average.

But there are several reasons for this. For one, Aviva doesn’t offer a huge amount of long-term share price growth. Over five years, the stock is down 15%. Although, if I had bought during the first lockdown — three years ago — I’d be up 57% today.

There’s also the fact that high yielding stocks often don’t offer much in the way of share price growth, because they favour rewarding shareholders through dividends over share buybacks. Although, it is worth noting that Aviva recently unveiled a £300m share buyback programme.

In underlining the above point, the average total returns of FTSE 100 stocks is around 8% or 9%. But in the case of Aviva, shareholders will receive 7.5% in dividends, plus or minus any share price growth.

Would I buy Aviva stock?

Personally, I like investing in relatively stable, even boring, stocks with strong dividend yields.

Going forward, Aviva warned that customers should brace for increases in the cost of cover after double-digit rises in 2022 as the company faced surging costs for repair bills. And that could present a challenge if customers start looking elsewhere for better deals.

However, the thing is, other insurers are in the same boat, so there might not be any choice for existing customers. But in my opinion, I’d rather see Aviva keep ahead of rising premiums. After all, we saw what happened to Direct Line — it was taken by surprise when premiums rose in 2022.

Would I buy Aviva? Well I already own the stock, but I’m planning to buy more in the current dip. I think it’s undervalued at around 400p.

James Fox has positions in Aviva Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Dividend-paying FTSE shares had a bumper 2025! What should we expect in 2026?

Mark Hartley identifies some of 2025's best dividend-focused FTSE shares and highlights where he thinks income investors should focus in…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How long could it take to double the value of an ISA using dividend shares?

Jon Smith explains that increasing the value of an ISA over time doesn't depend on the amount invested, but rather…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »