This FTSE 100 stock tanked in March and I just bought it while it’s cheap

Edward Sheldon has been buying a FTSE 100 stock that was hammered in March. He expects it to rebound in the not-too-distant future.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Hand of person putting wood cube block with word VALUE on wooden table

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

March was a rough month for a lot of FTSE 100 stocks. Amid the meltdown in the US banking sector, many Footsie companies saw their share prices tank.

Now, while the US banking crisis has certainly created some economic uncertainty, I see some of the recent share price weakness across the FTSE 100 as a little excessive. With that in mind, here’s a look at a stock I snapped up more of after a significant share price fall.

Share price drop

One of the biggest casualties from the US banking crisis here in the UK has been financial services company Prudential (LSE: PRU).

Back in late January, shares in the insurer – which is focused on Asia and Africa these days – were trading near 1,400p.

However, last month, they fell below 1,000p at one stage as the banking crisis sent investors into panic mode.

A buying opportunity?

Now, this share price fall seems unjustified, to my mind.

Sure, there’s some uncertainty here over fixed income losses now that interest rates are much higher than they were in the recent past (bond prices fall as interest rates rise). Profits may take a hit in the near term.

However, I think fears here are overblown. And I’m not the only one with this view.

In a recent research note, analysts at JP Morgan argued that insurers have more solid balance sheets than market fears suggest and do not face the same liquidity issues as the banking sector does.

They pointed out that insurers are heavily incentivised not to take asset-liability duration risks thanks to solvency regulations, which are designed to ensure the adequate protection of policyholders and beneficiaries.

We believe the risks from the types of mark-to-market losses, capital issues and liquidity concerns at SVB do not have any significant read across to the European insurance sector.

JP Morgan analysts

It’s worth noting that since their research note, JP Morgan’s analysts have actually raised their price target for Prudential from 1,750p to 1,850p. That price target is about 65% higher than the current price.

Insiders have been buying shares

Company directors seem to share my view too.

Since mid-March, three Prudential insiders have purchased shares.

The largest purchase was from board member Chua Sock Koong (7,500 shares at a price of HK$100.61 per share), who has considerable financial experience.

I find these insider purchases very encouraging.

I’ve bought it for a rebound

Given the research from JP Morgan, the insider buying, and the fact that the stock is now trading on a price-to-earnings (P/E) ratio of about 12, I took the plunge and bought some more Prudential shares for my portfolio.

I remain convinced that the company has long-term growth potential, given its exposure to Asia (especially now that China has reopened).

And I think there’s a good chance the shares will recover over time.

Edward Sheldon has positions in Prudential Plc. The Motley Fool UK has recommended Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

Alphabet’s $175bn bombshell just sent a message to the entire stock market

Alphabet’s $175bn announcement has sent a big message to the stock market. Get ready investors, artificial intelligence isn't going away…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

A beaten-down tech stock at just 10.8x earnings… an ISA pick for February?

Dr James Fox takes a closer look at one US technology stock that has vastly underperformed the rest of his…

Read more »

A person holding onto a fan of twenty pound notes
Investing Articles

Prediction: in 12 months the battered Diageo share price and dividend could turn £10,000 into…

Royston Wild's taken a hit over the last year as Diageo's share price has crumbled. Can the FTSE 100 company…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

Is it time to consider stone-cold Greggs shares?

Greggs shares have experienced a well-publicised decline over the past two years and Dr James Fox isn't surprised. But have…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much does the average Briton need in an ISA for £5,000 of monthly passive income?

Millions of us invest for a passive income. One popular route is buy-to-let investing, but Dr James Fox believes more…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 compelling FTSE 250 stocks tipped to grow 100% (or more) in the coming year

Our writer considers two opportunities on the UK’s mid-cap FTSE 250 index that are forecast to double within 12 months.…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

Be greedy when others are fearful: 2 shares to consider buying right now

Warren Buffett says investors should be greedy when others are fearful. So do falling prices mean it’s time to buy…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is Palantir still a millionaire-maker S&P 500 stock today?

Palantir has skyrocketed in recent years, making savvy investors a fortune. With the S&P 500 stock down 32% since November,…

Read more »