How I’m preparing for the great stock market crash of 2023

A stock market crash is a terrific opportunity to buy my favourite shares at a reduced price, but only if I’ve got cash to hand.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A stock market crash could happen at any moment. That’s no great insight, markets regularly crash, often when we least expect them to do so. There have been loads in my lifetime, and I expect to see many more.

Yet things are particularly tense today. Investors have been rattled by the war in Ukraine, deteriorating Chinese relations, the energy shock, rocketing inflation and the fastest interest rate hike cycle in 30 years.

Investing in troubled times

As if that wasn’t enough, we now have the spectre of another banking crisis. No wonder the FTSE 100 has plunged 500 points since hitting its all-time high of 8,000 last month.

I don’t know when the crash will come, how bad it will be, or how long it will last. We might not get a crash at all. The banking crisis may be contained, inflation could ease, interest rates might start falling by year end. Investors might soon be talking up the next bull run, but it’s wise to prepare for the worst, just in case.

Here’s what I wouldn’t do in a crash. Sell shares. That would only turn my paper losses into real ones. It hurts when the value of my portfolio falls, but I’d comfort myself in three ways. First, by reminding myself that a crash is only temporary but I’m investing for life.

Second, by remembering that my reinvested dividends will pick up more stock at lower price, turning volatility to my advantage.

Finally, I can turn the crash to my advantage by picking up some of my favourite stocks at their new, lower valuations.

I’m now working through the FTSE 100 and drawing up a hit list of top stocks to buy if shares do crash. My focus would be on companies with loyal customers, steady revenues, strong balance sheets and sustainable cash flows to maintain their dividends until the good times return.

FTSE 100 banking stocks look like a great place to start. They’ve sold off lately, given contagion fears, yet so far no actual problems have emerged in the UK.

I’d buy these shares in a dip

Some fear Barclays may be at risk due to its greater US exposure, and its shares are down 25% since 2 February. It’s now dirt cheap, trading at just 4.65 times earnings. There’s risk involved, but a buying opportunity for the brave.

I’d also target some of the FTSE 100’s best dividend stocks, including GSK, Legal & General Group, M&G and Taylor Wimpey.

In a full-blown crash, even solid, defensive stocks like Diageo, Experian or Unilever could take a big hit. I’d love to buy them at a 20% discount.

Naturally, there’s no guarantee that my FTSE 100 stock picks will recover quickly from a crash. Many could cut their dividends. But I’d spread my risk across more than a dozen stocks, and hold them for a minimum of 10 to 15 years.

That brings me to the number one action I’m taking to prepare for a possible stock market crash. Building up my pool of cash. If my favourite shares start falling and I don’t have the money to buy them, the crash will go to waste and I don’t want that.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Barclays Plc, Diageo Plc, Experian Plc, GSK, and Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

£5,000 invested in Nvidia stock 6 months ago is now worth…

Nvidia stock's taking a breather at the moment. But it could be getting ready for its next move higher, says…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

I hold Lloyds. Is it madness to buy Barclays shares too?

Harvey Jones is keen to buy Barclays shares but wonders whether he's simply doubling down, given that he already holds…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

It’s time we all took a long, cold look at the Lloyds share price

The Lloyds share price has been good to Harvey Jones, making him a huge fan of the FTSE 100 bank.…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett didn’t retire early. But could his investing wisdom help you do so?

Warren Buffett's wisdom from decades of stock market investing is actionable even for a modest investor who simply aims to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 compelling investment ideas for a Stocks and Shares ISA in 2026

Edward Sheldon discusses some ideas to consider for a Stocks and Shares ISA and highlights a UK stock that could…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Is this the best time to buy shares in a long time?

Earlier this week, Bill Ackman stated on X that this is the best time to buy shares in a long…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£1,000 buys 35 shares in an incredibly reliable FTSE 100 dividend stock

Despite falling 72% from their highs, shares in this FTSE 100 company have been an incredibly reliable source of dividend…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This is what Warren Buffett has to say about passive income — and I’m listening!

While searching for new ways to earn passive income, our writer takes to heart sage advice from the Oracle of…

Read more »