What I’m doing in the FTSE 100 sell-off

In a turbulent time for the FTSE 100, our writer looks at how he’d manage a volatile stock market and current opportunities.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young Caucasian man making doubtful face at camera

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 index has fallen sharply over the past few days. Mr Market was spooked after the collapse of Silicon Valley Bank over the weekend.

Despite a rescue deal, investors remain concerned about a potential banking crisis. That would explain why the Footsie’s tumble has been led by bank shares.

Timing the market

Historically, large declines in the FTSE 100 have often been opportunities for long-term investors to grab a bargain. This large-cap index holds many mature and established global businesses.

But have we already experienced a big decline or is this merely the beginning?

It’s difficult to answer that question, and I’d be attempting to time the market. While that can work sometimes, there is a more reliable way.

The old investment adage, “time in the market beats timing the market” comes to mind. I’d say it’s one of the golden rules of long-term investing.

The idea is that investing for many years is a simpler and more reliable strategy than trying to predict the ups and downs of the market.

By trying to consistently time the market, I could miss the best days. And that could result in much lower returns for my investment.

Pound cost averaging

If I had spare cash to devote to a new long-term plan, one strategy I’d use is pound cost averaging. The idea here is to invest a fixed amount at regular intervals.

For instance, I’d set up an automated investment plan to buy shares in a FTSE 100 index fund every month.

Doing this has several benefits. First, it allows me to buy shares at lower prices every time the stock market tumbles. This smooths out the ups and downs of volatile share prices.

Second, it frequently adds new money to my ISA. This is a key component to building long-term wealth. The more I can invest every month, the larger my pot could become in the future.

Finally, it removes the emotion from investing. Greed and fear are large components of investing, and they often get in the way of successful long-term investing. I’d expect pound cost averaging to disregard these psychological factors.

Diversifying

In addition to a FTSE 100 tracker fund, I reckon I can pick out some high-quality individual shares to buy.

Much like veteran investor Terry Smith, I prefer shares that demonstrate a high return on capital employed. It shows how efficiently a business can turn capital into profits.

Shares that highlight a sustainable competitive advantage also appeal to me. This is what Warren Buffett refers to as a moat and it can be in the form of superior technology, patents or brands.

There are several options from the Footsie that meet my criteria. But I’d pick a few of the very best, ensuring that I diversify across several sectors. That would avoid putting all my eggs in one basket.

If I had spare cash right now, I’d dive in and buy BP, B&M European Value Retail, and Experian.

All three are high-quality businesses that offer good value, in my opinion. Share prices could remain volatile in the near term, but that’s a risk I’m willing to take.

Harshil Patel has positions in Bp P.l.c. The Motley Fool UK has recommended B&M European Value and Experian Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »