After another dive, do I sell my Persimmon shares?

Persimmon shares plunged again on Wednesday, after the housebuilder warned sales could crash by 40% in 2023. Do I sell my shares, or hold on for recovery?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young Caucasian man making doubtful face at camera

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The past three years have been a rocky ride for owners of Persimmon (LSE: PSN) shares. Having hit a record high in early 2020, they’ve crashed, soared and then crashed again. Alas, the share price plunged again on Wednesday after the housebuilder unveiled its full-year results.

Persimmon builds homes

One of the UK’s leading housebuilders, York-based Persimmon was founded in 1972. Funny fact: it’s named after a prize-winning racehorse owned by the Prince of Wales (later King Edward VII) and not the reddish-orange fruit.

Trading under the Persimmon Homes, Charles Church and Westbury Partnerships brands, this FTSE 100 firm has almost 5,200 employees and sold 14,868 new homes in 2022.

Riding a roller coaster

At its all-time high, the share price hit 3,328p on 20 February 2020. But then Covid-19 sent global stock markets crashing, with Persimmon shares duly following suit.

But this beaten-down property stock came roaring back, closing at 3,210p on 9 April 2021. Unfortunately, the shares have fallen steeply pretty much ever since. Here’s how they’ve performed over six timescales:

Current price1323.5p
One day-8.9%
Five days-6.6%
One month-6.1%
Six months-8.2%
One year-43.0%
Five years-48.8%

At the current share price, Persimmon is valued at £4.2bn. As my table shows, the stock is down over all six periods ranging from one day to five years. And this business is worth almost half of what it was one year and five years ago.

I’ve been riding this roller coaster since 26 July last year, when my wife bought Persimmon stock for our family portfolio at 1,856p. Based on the above share price, we’ve lost 28.7% of our investment in under eight months. Ouch.

Get ready for a rough 2023

Thanks to soaring consumer prices, sky-high energy bills and rising interest rates, the UK housing market is set to have a troubled 2023.

Already, Nationwide has reported a 1.1% fall in UK house prices in the year to end-February. That’s the biggest fall since November 2012. And that may be the start of what could be an unpleasant 2023-24 for UK property firms.

For its 2021 financial year, Persimmon shareholders received a total of 225p per share in cash dividends. For 2022, this has been slashed to just 60p a share, with 2023’s dividend set to be the same.

Shares on the chopping block?

My wife and I bought Persimmon shares for their high dividend yield. This has now crashed to 4.5% a year — hardly more than than the wider FTSE 100’s cash yield.

Also, Persimmon warned that its new-home sales could crash by 40% this year, plunging to around 8,000 transactions. In other words, it could be a long while before sales turn the corner and profits get back to 2022’s £1bn+.

In summary, things look gloomy for Persimmon right now. Yet the company is optimistic that sales will rebound in 2024, plus the group has a solid balance sheet, including net cash.

To be honest, I can’t decide whether to dump our Persimmon shares or hold on. So I’ll leave this tricky decision to my wife, who may decide to cut our losses and move on!

Cliff D’Arcy has an economic interest in Persimmon shares. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »