Alphabet stock: short-term pain for long-term gains

Alphabet stock sank after yet another poor set of results. Despite 2023’s outlook not looking great, I’m buying for long-term gains.

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As in its previous three quarters, Google’s parent company posted another disappointing set of results. Consequently, the Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) stock price fell and may see further weakness this year. Nonetheless, I’m willing to weather the short-term headwinds for long-term gains.

$177.62 $1.00 (0.6%) Thursday, 10 July 2025 at 21:00:00 British Summer Time

Coming up short

Alphabet’s Q4 numbers were nothing to celebrate about. Declines were prominent across the board with both top and bottom lines missing analysts’ estimates. Total revenue eked out a 1% gain due to some support from Google Cloud and Other revenues. Otherwise, the pullback in advertising was prominent, with YouTube Shorts continuing to cannibalise its long-form content.

MetricsConsensusQ4 2022Q4 2021Growth
Google Search revenue$43.30bn$42.60bn$43.30bn-2%
YouTube revenue$8.30bn$7.96bn$8.63bn-8%
Google Network revenue$8.90bn$8.48bn$9.31bn-9%
Google Cloud revenue$7.30bn$7.32bn$5.54bn32%
Other revenue$8.10bn$8.80bn$8.16bn8%
Total revenue$76.65bn$76.05bn$75.33bn1%
Diluted earnings per share (EPS)$1.21$1.05$1.53-31%
Data sources: Alphabet, Bloomberg

The short-term outlook for Alphabet stock isn’t bright either. Advertising and cloud spending are forecast to grow at a much slower pace this year. Numerous reports are suggesting that global ad spending will only grow by a meagre 4.5% compared to 7.6% last year, and double digits in the years prior. Additionally, Google continues to lose market share after years of dominance.

Digital Advertising Market Share.
Data source: Statista

A GAAP worth noting

Despite missing on both its top and bottom estimates though, I think the negative sentiment surrounding Alphabet stock is overdone. That’s because when zooming out of the headline figures, a clearer picture of the company’s overall performance can be seen. This is especially the case when comparing its GAAP and non-GAAP numbers.

There’s no shying away from the firm’s declining margins this term. However, it’s also important to note that the group reported a big loss in equity securities (-$1.49bn) this year versus a profit ($2.52bn) last year. These have no material impact on Alphabet’s underlying business model, and were losses realised from investments in stocks. Those losses account for approximately -$0.11 in EPS. Pair that with constant currency revenues and the tech giant actually reported EPS broadly in line with estimates.

Discounting the short-term noise, the conglomerate has a bright long-term future ahead. YouTube may continue to see weakness over the next couple of quarters. But the board’s ambitious plans for the platform to introduce e-commerce and turn it into a streaming service may see it come back stronger than ever. What’s more, Shorts has grown from 30bn to 50bn daily views over the past year.

And with fears surrounding ChatGPT potentially taking Google’s place as the world’s biggest search engine, Alphabet has hit back with its own chatbot in LaMDA. The language model is set to be released to the public this year with more details to be revealed this week.

Don’t bet against Alphabet

So, will I buy more Alphabet stock then? Well, its current and future valuation multiples are trading at multi-year lows. This could indicate a cheap buy, especially when taking its high upside potential into consideration.

MetricsValuation multiplesIndustry average
Price-to-earnings (P/E) ratio21.230.0
Forward price-to-earnings (FP/E) ratio20.433.3
Data source: Simply Wall St

Moreover, it has an impeccable set of financials. A large pile of cash reserves and robust free cash flow could see Alphabet instigating a further stock buyback programme to boost shareholder returns and more importantly, its EPS.

Alphabet Financials.
Data source: Simply Wall St

Therefore, it’s no surprise to see the likes of Morgan Stanley, Wells Fargo, Barclays, and many other brokers rating the shares a ‘buy’, with an average price target of $129. As such, I wouldn’t write Alphabet off so soon, and will be dollar cost averaging given the tremendous upside potential.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Wells Fargo is an advertising partner of The Ascent, a Motley Fool company. John Choong has positions in Alphabet. The Motley Fool UK has recommended Alphabet and Barclays Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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