Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

What’s going on with the Whitbread share price?

This year, the Whitbread share price has sprung into life and several reasons underpin the move. But should I buy the stock?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Since the beginning of the year, the Whitbread (LSE: WTB) share price has been rising. And it’s up by around 20% since the markets reopened after Christmas.

But that gain may not have helped long-term shareholders to get ahead by much. Over the past year, the rise is about 4%. And the stock languished at lower levels for most of 2022.

A growing hotel chain

The hospitality business owns the Premier Inn hotel chain and is expanding operations in the UK and Germany. But the pandemic hampered operational progress. And the situation underlines the cyclical nature of the business and its vulnerability to general economic setbacks.

Nevertheless, Whitbread has been telling us for some time that the recovery and growth in its operations has been going well. In fact, throughout 2022 every trading update mentioned that the business was performing ahead of its sector. 

But it looks like investors finally got the message this year. And a bullish third-quarter trading update released on 12 January appears to have pushed the share price higher still.

The firm’s outgoing chief executive, Alison Brittain, said in the update that Premier Inn delivered a “strong”performance in the quarter both in the UK and Germany. Indeed, overall like-for-like sales for accommodation grew by almost 23% year on year. And when compared to pre-pandemic trading year to March 2020, sales came in nearly 27% higher.

A bullish outlook

Looking ahead, the company said it has an “encouraging” forward-booked position in the UK. And the directors expect pricing to remain strong. Meanwhile, there are plans to further expand the estate. And they’re “confident” in the outlook for both the UK and German operations.

But there’ll be a new chief executive at the helm to steer the company through its next phase of growth. Dominic Paul formally joined the board on 17 January. And my guess is the appointment of new blood at the top of the organisation might be a factor that added to the strength in the share price this year.

I’m a fan of periodic change in management teams. But only after directors have served for a decent amount of time. And Alison Brittain was the chief for around seven years — which is quite a long time to hold a high-pressure position.

Renewed drive and ambition?

I reckon new leaders can bring with them renewed energy, drive and ambition. Most top managers are keen to make their mark by scoring recognisable achievements and driving a business forward. So, the appointment of a new chief executive here may prove to be good for shareholders.

Meanwhile, City analysts predict a modest single-digit percentage increase in earnings for the trading year to March 2024, and a decent double-digit hike in the dividend. But set against those expectations, the anticipated dividend yield is only around 2.1%. And the forward-looking price-to-earnings ratio is almost 22. That’s not a cheap valuation.

I’m interested to follow the underlying growth story here. But the stock is not an obvious buy for me right now.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Start investing this month for £5 a day? Here’s how!

Is a fiver a day enough to start investing in the stock market? Yes it is -- and our writer…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Investing in high-yield dividend stocks isn’t the only way to compound returns in an ISA or SIPP and build wealth

Generous payouts from dividend stocks can be appealing. But another strategy can offer higher returns over the long run, says…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

A rare buying opportunity for a defensive FTSE 100 company?

A FTSE 100 stock just fell 5% in a day without anything changing in the underlying business. Is this the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Simplify your investing life with this one key tip from Warren Buffett

Making moves in the stock market can be complicated. But as Warren Buffett points out, if you don’t want it…

Read more »

Tesco employee helping female customer
Investing Articles

Is Tesco a second income gem after its 12.9% dividend boost?

As a shareholder, our writer was happy to see Tesco raise dividends -- again. Is it finally a serious contender…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

Has the Rolls-Royce share price gone too far?

Stephen Wright breaks out the valuation models to see whether the Rolls-Royce share price might still be a bargain, even…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How much do you need to invest in a FTSE 100 ETF for £1,000 monthly passive income?

Andrew Mackie tested whether a FTSE 100 ETF portfolio could deliver £1,000 a month in passive income – the results…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

One of my top passive income stocks to consider for 2026 is…

This under-the-radar income stock has grown its dividend by over 370% in the last five years! And it might just…

Read more »