Should investors buy Jet2 shares right now?

The Jet2 share price has a track record of beating the market. Roland Head explains why he thinks this holiday travel group could be a good buy right now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young mixed-race couple sat on the beach looking out over the sea

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in airline and package holiday group Jet2 (LSE: JET2) have risen 65% over the last five years. This share price performance is a big contrast to that of rivals easyJet, TUI and IAG. All of these companies have seen their share prices fall by 60%, or more, over the same period.

Jet2’s market-beating performance helps explain why it’s my top travel pick from the UK market.

Of course, there’s more to finding good investments than simply looking for companies with a rising share price. My pre-flight checklist always includes good management, a healthy balance sheet, clear strategy and strong cash generation.

I reckon Jet2 scores well on all counts — and I don’t think the shares look expensive at current levels. Here’s why I see this £2bn firm as a buy for 2023.

Why I’d buy Jet2

To be honest, I don’t usually buy airline stocks. They have massive fixed costs and they’re heavily exposed to oil prices. They’re also vulnerable in a recession — if travellers stay home, aircraft still have to be paid for.

However, Jet2’s focus on leisure travel and its package holiday business have helped the group overcome this weakness. Between 2013 and 2019, the group’s annual sales rose from £869m to £2964m. Profits also jumped from £31m to £137m.

Jet2’s first post-pandemic results suggest to me that this well-run business has picked up where it left off in 2019. During the six months to 30 September 2022, revenue rose to £3,568m, while profits rose to £356m. Both figures were at least 25% higher than the equivalent period in 2019.

The business has other attractions for me too. Executive chairman Phillip Meeson has run the business since 1983 and has an 18% shareholding.

I’m a fan of owner-managed companies. I find they often perform well as long-term investments, because management is focused on sustainable growth, rather than quick fixes.

Is it the right time to buy?

I think this business is well run and is relatively unlikely to mess things up internally. But I can’t ignore the wider economic backdrop and the risk of external problems.

The UK seems likely to suffer a recession — or at least a slowdown — over the coming year. That could hit consumer spending. Big ticket items like holidays are more likely to be sacrificed than, say, coffee and sausage rolls from Greggs.

Disruption at airports is also a risk. The problems last summer cost Jet2 more than £50m in compensation and delays.

The latest broker forecasts suggest the group’s profits will be flat this year before returning to growth in 2024. A recovery might take longer than expected, but this seems a reasonable estimate to me.

At current levels, Jet2 shares are priced at 10 times forecast earnings. I think that could be a good starting point for an investment, based on the group’s track record of growth.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The key number that could signal a recovery for the Greggs share price in 2026

The Greggs share price has crashed in 2025, but is the company facing serious long-term challenges or are its issues…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price hit £16 in 2026? Here’s what the experts think

The Rolls-Royce share price has been unstoppable. Can AI data centres and higher defence spending keep the momentum going in…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Up 150% in 5 years! What’s going on with the Lloyds share price?

The Lloyds share price has had a strong five years. Our writer sees reasons to think it could go even…

Read more »

Investing Articles

Where will Rolls-Royce shares go in 2026? Here’s what the experts say!

Rolls-Royce shares delivered a tremendous return for investors in 2025. Analysts expect next year to be positive, but slower.

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »