Struggling to come up with ideas? I’m copying Warren Buffett’s approach

Gabriel McKeown outlines a share he’d add to his 2023 portfolio, inspired by the advice of legendary investor Warren Buffett.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As I’ve been building my portfolio over the years, I have found it difficult to think of new investment ideas. I often experiment with new strategies, filters, and techniques, yet there are times when my mind is blank. In those circumstances, I tend to turn to the investors that first inspired me. Trying to follow the approach of history’s greatest investors allows me to come up with new opportunities, and get back on track.

The Buffett approach

In this instance, I have decided to once again come back to the legendary value investor, Warren Buffett. He is one of the most successful investors of all time, and after amassing a fortune of over $100 billion, it isn’t hard to see why. Despite this success, Buffett’s main investment strategy is quite simple. He is an advocate for buying cheap stocks, holding these for the long term, and steadily growing the position until the market prices the company correctly.

Of course, this is an oversimplification, and finding the right opportunity does take time. I like to think of it in a similar way to fishing, and how a core part of that activity is the waiting. When applied to investing, I use an index filter to scan for the potential opportunity, then sit back and wait until I get a ‘bite’. This approach does require a lot of discipline and patience. I want to wait for the wider market to neglect a great company, as this will allow me to buy it for a discounted price.

My latest find

A prime example of this style is Future (LSE: FUTR), a media and publishing company. This is a stock that has performed fantastically over the last few years, frequently achieving triple-digit returns. But in 2022 things appear to have changed, with the share price down 64%. This is a big change to the 120.4% return achieved in 2021 and has resulted in a price-to-earnings (P/E) ratio of just 10.4.

Despite this considerable correction, the underlying fundamentals are very impressive. Profit margins, cash generation, and return on capital employed (ROCE) are all exceeding their three-year averages. Also, the forecast performance is extremely encouraging, with turnover expected to increase by 35%, and bottom-line profits by almost 90%. These strong characteristics are certainly not being reflected in the share price, given the reversal this year.

It is important for me to not overlook some of the less appealing factors. The level of debt has increased significantly, reaching 33% of market capitalisation. This is much higher than the three-year average of just 5.4%. Also, the current dividend yield of 0.2% is not particularly enticing, even when factoring in the expected dividend growth of around 18% in 2023.

Nonetheless, I think Future represents a typical Buffett-style investment. It is a company with strong fundamentals, and a reasonable valuation, which is currently being ignored by the wider market. For that reason, I would be keen to add the company to my portfolio once I get the necessary funds.

Gabriel McKeown has no position in any of the shares mentioned. The Motley Fool UK has recommended Future. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »