Today’s financial crisis is the perfect moment to buy cheap shares

I’m building a portfolio of FTSE 100 stocks by purchasing cheap shares whenever I see an opportunity. There’s a good one right now.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Black father holding daughter in a field of cows

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The UK is in a pickle but that isn’t going to stop me from buying cheap shares. In fact, I see it as a good time to do so.

The FTSE 100 has dropped below 7,000, after the Bank of England’s battles to prevent a pension fund meltdown and another sterling collapse. It trades at 6,913 as I write this, a drop of 7.89% year-to-date.

It has fared better than the US S&P 500, which is down a brutal 24.49% this year. The FTSE 100 is full of solid, undervalued dividend stocks in sectors like banking, utilities, mining, consumer staples and energy. By contrast, the S&P 500 is packed with overvalued growth stocks that are struggling as sentiment plummets.

I’m looking for cheap shares now

Yet the FTSE 100 has dropped far enough to offer me real value. Some of my favourite shares are available at astonishingly low valuations, as measured by the price/earnings ratio.

Anglo American is trading at 4.2 times earnings and yields a staggering 9.54%. That offsets most of this year’s inflation surge. Like any stock, it is not without its risks. The slowing Chinese economy is hitting demand for raw materials. Given today’s dirt-cheap valuation, that is a risk I’m happy to take.

I’m also tempted by housebuilder Barratt Developments, which is valued at a meagre 4.1 times earnings and yields an amazing 10.8%. Again, there’s a reason why this share is cheap.

UK interest rates look set to rise sharply and this will drive up mortgage costs, forcing some owners to sell as they can’t manage repayments. House prices are likely to fall to match the new reality of higher borrowing costs. 

Pharmaceutical giant GSK, formerly GlaxoSmithKline, looks tempting too. Currently, it’s valued at just 11.99 times earnings while its yield has rocketed to 7.12%.

GSK even enjoyed a share price boost this week after its whooping cough vaccine was approved for use in pregnant women in the US. Yet it also faces a specific risk, with a potential $5bn litigation cost for stomach acid treatment Zantac, which may elevate cancer risk. This may not be resolved for several years, weighing on the share price.

FTSE 100 shares at tempting prices

These are big businesses with solid core operations that are astonishingly cheap. That makes me tempted to buy them (although I’ll need to explore GSK’s Zantac issue further).

2022 has been a tough year for markets and the UK now looks set to fall into recession, which could last for all of 2023. Despite all the problems, that won’t stop me from buying shares today for two reasons.

First, wider stock market movements are impossible to predict, so I don’t even try. Second, because I’m investing for a minimum of 15 to 20 years. Over such a lengthy period, any shares I buy today have plenty of time to recover.

The sooner I buy cheap shares like these, the sooner I can start reinvesting their dividends to purchase more stock. By the time the recovery comes, my holdings will be bigger, and with luck I will reap the rewards.

Harvey Jones doesn't hold any of the shares mentioned in this article. The Motley Fool UK has recommended GSK plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

How little is £1,000 invested in Diageo shares at the start of 2025 worth now?

Paul Summers takes a closer look at just how bad 2025 has been for holders of Diageo's shares. Will things…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

After a terrible 2025, can the Aston Martin share price bounce back?

The Aston Martin share price has shed 41% of its value in 2025. Could the coming year offer any glimmer…

Read more »

Close-up of British bank notes
Investing Articles

How much do you need in an ISA to target £3,000 per month in passive income?

Ever thought of using an ISA to try and build monthly passive income streams in four figures? Christopher Ruane explains…

Read more »

piggy bank, searching with binoculars
Investing Articles

Want to aim for a million with a spare £500 per month? Here’s how!

Have you ever wondered whether it is possible for a stock market novice to aim for a million? Our writer…

Read more »

Investing Articles

Want to start buying shares next week with £200 or £300? Here’s how!

Ever thought of becoming a stock market investor? Christopher Ruane explains how someone could start buying shares even on a…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

2 ideas for a SIPP or ISA in 2026

Looking for stocks for an ISA or SIPP portfolio? Our writer thinks a FTSE 100 defence giant and fallen pharma…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Could buying this stock at $13 be like investing in Tesla in 2011?

Tesla stock went on to make early investors a literal fortune. Our writer sees some interesting similarities with this eVTOL…

Read more »

Close-up of British bank notes
Investing Articles

3 reasons the Lloyds share price could keep climbing in 2026

Out of 18 analysts, 11 rate Lloyds a Buy, even after the share price has had its best year for…

Read more »