FTSE director dealings: Aviva, Kingfisher, DS Smith

Insider transactions can indicate whether a company’s doing well. So, here are this week’s biggest director dealings at three FTSE firms.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Director dealings are essentially insider transactions for shares between directors and the companies they work for. These dealings are always made public, and are often considered a good indicator of a company’s future prospects. However, they don’t get nearly as much attention as other company news due to their complex nature. Nonetheless, here I’m breaking down this week’s biggest director dealings from three FTSE firms.

Aviva

Aviva (LSE: AV) is a British multinational insurance company. It has millions of customers across its core markets. Aviva is also the UK’s largest general insurer. This week, a non-executive director purchased shares using a proportion of their net director fees.

The insurance giant has suffered a rather tumultuous week, dropping more than 10%. This is due to fears that the company’s pensions and investment management divisions could suffer greatly from the sell-off in gilts. That being said, the purchase from non-executive director Pippa Lambert could hint that insiders don’t think the overall market reaction this week will affect Aviva in the long term.

  • Name: Pippa Lambert
  • Position of director: Non-Executive Director
  • Nature of transaction: Share Purchase Scheme (Partnership Shares)
  • Date of transaction: 27 September 2022
  • Amount bought: 1,288 @ £4.19
  • Total value: £5,393.40

Kingfisher

Kingfisher (LSE: KGF) is an international home improvement company. The firm has over 1,500 stores and numerous household brands under its group. These include the likes of B&Q, ScrewFix, and TradePoint.

The FTSE 100 company reported that its CCO sold a rather substantial number of shares earlier this week. That being said, it’s worth noting that these shares were, in fact, sold on 21 September 2022. Still, the director dealing doesn’t help shore up investor confidence after Kingfisher posted earnings that saw profits slump by 30% on an annual basis.

  • Name: Sebastien Krysiak
  • Position of director: Chief Commercial Officer
  • Nature of transaction: Sale of shares
  • Date of transaction: 21 September 2022
  • Amount sold: 20,132 @ £2.35
  • Total value: £47,346.44

DS Smith

DS Smith (LSE: SMDS) is a multinational packaging business. It manufactures sustainable corrugated case materials and specialty papers. In addition to that, it also provides recycling and waste management services along with plastic packaging that is reusable and recyclable.

This week, a couple of huge director dealings were reported by the FTSE packaging company. Among this, a group finance director as well as a non-executive director opted to buy and sell shares in large volumes. It’s worth noting that the following transactions occurred in the previous week and were only reported this week.

  • Name: Adrian Ross Thomas Marsh
  • Position of director: Group Finance Director
  • Nature of transaction: Deferred Share Bonus Plan
  • Date of transaction: 23 September 2022
  • Amount vested: 79,617 @ Nil
  • Total value: N/A

  • Name: Adrian Ross Thomas Marsh
  • Position of director: Group Finance Director
  • Nature of transaction: Sale of shares
  • Date of transaction: 23 September 2022
  • Amount sold: 38,493 @ £2.64
  • Total value: £101,429.06

  • Name: Alan Johnson
  • Position of director: Non-Executive Director
  • Nature of transaction: Purchase of shares
  • Date of transaction: 23 September 2022
  • Amount sold: 12,596 @ £2.62
  • Total value: £32,999.84

Types of shares

To provide context, there are a few types of shares that can be purchased by directors. Some directors opt to purchase shares via the open market. Having said that, directors also have the option to purchase and receive shares via a share incentive plan (SIP).

A SIP is an employee plan for companies within the UK to flexibly award shares to employees. Publicly listed companies normally exercise this option because it’s tax-efficient for both the employer and its employees.

Director Dealings: Share Incentive Plan (SIP)
Types of shares within a SIP

On this occasion of FTSE director dealings, Aviva’s Lambert purchased over a thousand Aviva shares using a proportion of her net director fees. Evidently, this is paid on a quarterly basis with the goal of acquiring Aviva shares on a continuing basis.

Meanwhile, the Kingfisher CCO opted to sell his shares after a dismal report from the company last week. DS Smith’s Group Finance Director also opted to follow in his footsteps by selling a number of his shares. This comes following the director’s decision to exercise the option to redeem almost 80,000 shares that were granted on 15 July 2019 under the company’s Deferred Share Bonus Plan. He subsequently sold approximately 38,000 of those shares. Having said that, the sale of shares conducted were for tax purposes, rather than a decline in confidence. On the other hand, Johnson decided to purchase DS Smith shares direct from his pocket.

John Choong has no position in any of the shares mentioned. The Motley Fool UK has recommended DS Smith. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Up 25% in 2025! Are BT shares still a generational bargain with a 4.5% yield and P/E below 10?

BT shares have had another terrific year but still look good value and there's a handsome yield on offer too.…

Read more »

Investing Articles

Will the UK stock market crash in 2026?

James Beard considers the prospects for the UK stock market in 2026. In doing so, he also mentions the ‘C-word’…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Prediction: next Christmas, £5,000 invested in Tesco shares could be worth…

Tesco shares have enjoyed a solid year so far. Muhammad Cheema takes a look at whether it can continue to…

Read more »

Investing Articles

Will the Lloyds share price be the FTSE 100’s dark horse in 2026, or its black sheep?

The Lloyds Banking Group share price has outperformed the FTSE 100 in 2025. With this in mind, our writer takes…

Read more »

piggy bank, searching with binoculars
Investing Articles

£5,000 invested in ITM Power shares at the start of 2025 is now worth…

ITM Power shares have been a fantastic investment in 2025, with revenues skyrocketing over 600% since! But can the stock…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

£5,000 invested in Tesla shares at the start of 2025 is now worth…

Tesla shares have been exceptionally volatile in 2025, but have still managed to beat the market. But is it too…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

If a UK investor puts £500 a month into a Stocks and Shares ISA, here’s what they could have in 10 years

With access to many different investments and no tax to pay on gains or income, an investor can build up…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

£5,000 invested in Nvidia shares at the start of 2025 is now worth…

Nvidia shares have been a fantastic investment over the last five years, skyrocketing by over 1,000%, but can the stock…

Read more »