With FTSE 100 shares on sale, I’m buying

Many FTSE 100 shares have tumbled in price — but are the businesses less promising than before? Our writer is hunting for bargains he can add to his portfolio.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One English pound placed on a graph to represent an economic down turn

Image source: Getty Images

It has been a challenging few weeks in the stock market. The FTSE 100 index of leading UK shares has fallen by 7% over the past month alone.

As a believer in long-term investing, I am more interested in the one-year track record. That shows the FTSE 100 index sliding a more modest 4%.

Do falling share prices of blue-chip companies offer a buying opportunity for my portfolio? I think they do and plan to add more FTSE 100 shares to my portfolio in coming weeks. Here is why.

Value on sale

Some of the companies that have seen their shares fall now offer me what I think is long-term value.

Take, as an example, DCC. Its business faces a number of headwinds that could hurt sales and profits. It sells a lot of gas to homes and businesses. Price swings in the gas market could hurt profits. The company also reports in euros while being listed in London, so there are currency risks to the firm’s valuation.

But DCC has proven over decades that it has a strong business with continued potential for growth. The company has raised its dividend annually for 27 years. During that time, the compound average dividend growth rate has been a very impressive 14%.

Yet the DCC share price today is 27% lower than a year ago. That means the dividend yield is now a tasty 3.8%.

Dividends are never guaranteed. However, I expect DCC management to keep trying to increase the annual dividend. So if I take advantage of the share price fall at this FTSE 100 company, my prospective yield may be even higher.

FTSE 100 bargains

In fact, DCC is only one example of many possible bargains for my portfolio in the FTSE 100 right now.

Retailer JD Sports has lost over half its value in the past year. Yet the business expects this year’s results to match last year’s record performance.

Shares in telecom giant Vodafone are 12% cheaper than a year ago. But I think demand for its services will be fairly resilient even in a recession. There is a risk its high debt load could threaten dividends. Meanwhile, the yield is 7.4%.

In fact, the list of FTSE 100 firms trading for less than before goes on and on.

Long-term approach to investing

But if these businesses are really good, why have investors marked down their share price?

After all, lots of investors will consider what they might expect from JD Sports. The fact that its shares have more than halved in just 12 months could suggest that many of them do not like what they see.

The reason I am buying is because I take a long-term approach to hunting for great businesses at attractive prices. I recognise that JD, like many companies, faces risks such as higher costs due to inflation and lower sales because of a slowdown in consumer spending.

But I see those as essentially short-term issues. I am looking to value shares based on how their businesses could perform years or even decades from now. Through that investing lens, some FTSE 100 shares look like real bargains for my portfolio right now. I am buying.

C Ruane has positions in JD Sports Fashion. The Motley Fool UK has recommended Vodafone. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing Articles

As the FTSE indexes sink, these unique dividend shares are making investors money

These two dividend shares are in positive territory for the month and outperforming the major FTSE indexes by a significant…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Down 15% in days, are Rolls-Royce shares suddenly a bargain again?

Rolls-Royce shares have been heading south over the past couple of weeks. This writer thinks that makes sense -- but…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

What would a 40-year-old need to put into an empty SIPP to target monthly passive income of £1,000?

From a standing start at 40, how might someone target a four-figure monthly income stream from their SIPP? Christopher Ruane…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the ISA deadline approaches, UK investors have the opportunity to buy cheap shares

In recent weeks, equity markets have fallen significantly due to the conflict in the Middle East. As a result, many…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5k left in a Stocks and Shares ISA? 2 top ETFs to consider buying in April

Ben McPoland highlights a pair of very different ETFs that he thinks could help generate long-term wealth inside an ISA…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Could a £20,000 ISA end up generating £20,000 of passive income each year?

Could a Stocks and Shares ISA ultimately cover its own cost each year with the passive income it produces? Christopher…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 top stocks to consider buying after this week’s FTSE carnage

Investors looking for beaten-up stocks to buy for the long term have a lot of great options after the recent…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

A stock market crash could be a gift for long-term investors

A stock market crash could present some outstanding buying opportunities. But the key to taking advantage is knowing what to…

Read more »