Is this the best time to start buying shares in years?

People rarely start buying shares while stock markets are falling, and we’ve been through a tough decade. But I think the time to buy is now.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shot of a young Black woman doing some paperwork in a modern office

Image source: Getty Images

Three things make me think this is a great time to start buying shares in the FTSE 100.

Yes, I know we’re facing 10% inflation and a tough economic outlook. Thousands of investors have sold their shares and bought gold, as well as other things they think are safer. But that’s all part of my reasons for buying now.

Shares are cheap

The idea of buying shares when they’re cheap and selling them when they’re expensive seems obvious, right? It’s surprising how many people manage to achieve exactly the obvious.

That’s what people selling their shares today after they’ve fallen are doing. Still, whatever has happened to share price charts, it’s valuation that counts. And looking at price-to-earnings (P/E) ratios, I’m seeing shares that I rate as very good value.

The P/E is only one measure, and it shouldn’t be used alone. But when I see Lloyds Banking Group on a forecast P/E of under seven, I see a buy. That’s only about half the FTSE 100’s long-term P/E valuation, and I think it’s too cheap.

Taylor Wimpey is on a forecast P/E of only around 6.5. Rio Tinto shares have dipped, as global demand slows and the miner has cut its dividend. But its P/E of under six looks too low to me.

Dividends are high

Dividends are rising. The FTSE 100 paid out an all-time record of £85.2bn in 2018, before Covid struck. After subsequent events, I thought it would take a few years to get back to that kind of level.

But no, the City’s analysts are predicting £85bn in dividends for this year. There must surely be a decent chance of beating that 2018 record already, so early in our recovery after the pandemic.

Does that sound like 2022 is a time to sell shares and go stuff our mattresses with cash? I don’t think so. I think it’s a great time to nail down some of those great dividend yields.

Banks look set to pay around 5%, with plenty of cover by earnings for safety. Some insurers look even better, with Legal & General on a forecast 7.5%. Imperial Brands offers something similar. And even National Grid‘s forecast yield is up to 5%.

Footsie over 7,500

The time of maximum pessimism is the best time to buy,” said Sir John Templeton. And Warren Buffett has urged us to be “greedy when others are fearful.”

Now, it’s hard to tell when sentiment is at its lowest. But sometimes, I think one of the best indicators might be seeing it start to turn. As I write, the FTSE 100 has ended above 7,500 points for four out of the past five market days.

Are we’re past the point of maximum pessimism? I don’t know. But buying when everyone is selling is often a very good long-term strategy. And signs of improving sentiment can suggest the rout is turning.

Any of these things could go wrong in the short term. Share values could fall further. Dividend yields might reverse. And stock markets can fall again. But I’m convinced that the odds are strongly on the side of the long-term investor right now.

Alan Oscroft has positions in Lloyds Banking Group. The Motley Fool UK has recommended Imperial Brands and Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Investors are rushing to buy these before the Stocks and Shares ISA deadline. Should we join in?

Despite geopolitical troubles causing so much pain in the world, Stocks and Shares ISA investors in the UK are keeping…

Read more »

Mature friends at a dinner party
Investing Articles

How much do you need in a Stocks and Shares ISA for a £10,000 second income?

Ben McPoland highlights a FTSE 100 dividend stock yielding 7% that could contribute nicely to an ISA generating a second…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How big a Stocks and Shares ISA is needed to target £500 of monthly passive income?

Christopher Ruane explains how a Stocks and Shares ISA could potentially earn someone thousands of pounds in dividends per year.

Read more »

British pound data
Investing Articles

With the stock market down, here are 2 potential ISA bargains to consider right now

When the stock market dips, investors looking at long-term prospects should seek out cheap shares, right? I have my eye…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »