I look for income shares with these 3 characteristics

Looking for income shares to buy now? So is Christopher Ruane — and this trio of things he looks for helps inform his investment decisions.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Like many people, I appreciate earning dividends from income shares. But sometimes what looks like it could be a good income share turns out to be a value trap. After buying it, the dividend gets cut and as a result the share price falls. So not only do I get less dividend income than expected (or none at all), but the value of the shares is less than I paid for them.

That is why, when hunting for income shares I can add to my portfolio, I always look out for three features.

Future income potential

To pay dividends, a company needs to make money. So the first thing I look at when considering a share for my portfolio is how the business makes money and whether I think it can continue to do so.

For example, I may look at the business model, what sets a firm apart from its competitors and how large customer demand is likely to be in future. It is easier to do this if I understand the business model, which is why like billionaire investor Warren Buffett I always try to stay inside my circle of competence when investing.

Income shares and dividend strategy

Some companies – but not all – have an explicit dividend strategy. That is when the management lays out what they hope to do in future. For example, a progressive dividend strategy means that the company will aim to raise its dividend per share each year.

In practice, no dividend is ever guaranteed. A dividend strategy does not have to be delivered. But I still take it as a good indicator when looking for income shares. I reckon it shows that management is thinking ahead about how to pay profits out to shareholders. I like that focus.

Dividend coverage

Dividend coverage refers to whether a dividend is adequately covered by a company’s earnings or free cash flow. I tend to look at both measures, but pay more attention to free cash flow. That is because earnings are an accounting measure, whereas cash flow looks at the actual hard cash coming in or out of the business each year. As that is what is needed to pay dividends, I think it is the more useful of the two measures in the context of income shares.

The better covered a dividend is, the greater the margin of safety the dividend has. That does not mean it is safe though. Earnings or cash flow could tumble, after all, cutting the coverage.

So why do I look at dividend coverage? Basically if a dividend is barely covered or even not covered consistently over a period of years, it would be a red flag for me about how sustainable it may be.

That would not necessarily put me off buying the shares – Persimmon, for example, barely covers its dividend but I would still consider buying its shares. But that is because it has a 13% dividend yield. If it had a far less attractive yield and the dividend was barely covered, I would not consider the shares for my portfolio. If an income share has neither an attractive yield nor a good dividend coverage, I would be unlikely to buy it for my portfolio.

Christopher Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

With Warren Buffett about to step down, what can investors learn?

Legendary investor Warren Buffett is about to hand over the reins of Berkshire Hathaway after decades in charge. How might…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

I asked ChatGPT for the perfect passive income ISA and it said…

Which 10 passive income stocks did the world's most popular artificial intelligence chatbot pick for a Stocks and Shares ISA?

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How I generated a 66.6% return in my SIPP in 2025 (and my strategy for 2026!)

By focusing on undervalued, high-potential stocks, this writer achieved market-beating SIPP returns in 2025 – here’s how he aims to…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

New to the stock market? Here’s how you can give yourself a huge advantage

Stock market crashes can make buying shares intimidating. But investors don’t need  specialist skills or knowledge to give themselves a…

Read more »

Investing Articles

Could Nvidia shares make me a fortune in 2026, or lose me one?

Will Nvidia shares head further up in 2026, or are they set for a reversal if AI overvaluation fears ripple…

Read more »