Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

As the stock market falls, here are 2 shares to buy for the long term

Fears of a recession and the growing cost-of-living crisis have led to many markets sinking. Here are two shares I’d buy to take advantage.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Global indexes have seen falls over the past year. For example, the S&P 500 has sunk 11% during this period, the Nasdaq has fallen 21% and the FTSE 350 has dipped 3%. However, these dips have seen several quality companies fall to great buying levels, as their long-term prospects remain thoroughly intact. Therefore, here are two shares I’d buy for the long-term. 

An S&P 500 stock 

Nike (NYSE: NKE) has proven to be an extremely reliable stock over the past few years. In fact, in the past half-decade, the Nike share price has risen 86%, while those who bought during its IPO in 1980 would be sitting on a staggering gain of over 60,000%, far exceeding the S&P 500. However, over the past year, the sportswear company has sunk over 30%. I feel this offers a compelling entry point for me. 

For example, in the full year ending May 31, Nike managed revenue growth of 5% to $46.7bn and net income of $6bn, up 6% year-on-year. At the same time, shareholder returns were also increased. During the year, total dividends totalled $1.8bn, up 12% from the prior year. And the company repurchased $4bn of its own stock. 

There are some worries moving forward though. For example, in the current cost-of-living crisis, consumers may stop buying premium branded sports clothes and shoes in order to preserve cash. This could have a knock-on effect for Nike. Further, in the recent trading update, it was announced that operating overhead costs have increased by 11% to $11bn, partly due to wage increases. This factor could strain profit margins moving forwards. 

But with a price-to-earnings ratio of under 30, the Nike share price is far cheaper than it has been historically. For example, post-pandemic, the company’s P/E ratio was over 50. With it undertaking an $18bn share repurchase programme over the next few years, I also believe that earnings per share can grow. For these reasons, I would add some Nike shares to my portfolio after its recent drop. 

A UK share to buy

When looking at which shares to buy in the face of a potential recession, I like companies with strong brand loyalty. With a drinks portfolio of over 200 brands, Diageo (LSE: DGE) offers just that. These labels include Pimm’s (one of the big names during the summer) and Guinness (a firm favourite in nearly all pubs). Other globally recognised brands include Don Julio and Captain Morgan

Due to the extensive histories of these names, brand loyalty is high. This gives Diageo significant pricing power, meaning it can pass on rising costs to customers more easily than some other companies can. 

There are some risks, however. For example, the group is winding down its business operations in Russia, and this is likely to lead to large costs. At the same time, the company has a price-to-earnings ratio of over 20, which is above the FTSE 100 average. 

But due to its defensive qualities, I’m willing to pay this premium. Therefore, I may add more Diageo shares to my portfolio.    

Stuart Blair owns shares in Diageo. The Motley Fool UK has recommended Diageo and Nike. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Start investing this month for £5 a day? Here’s how!

Is a fiver a day enough to start investing in the stock market? Yes it is -- and our writer…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Investing in high-yield dividend stocks isn’t the only way to compound returns in an ISA or SIPP and build wealth

Generous payouts from dividend stocks can be appealing. But another strategy can offer higher returns over the long run, says…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

A rare buying opportunity for a defensive FTSE 100 company?

A FTSE 100 stock just fell 5% in a day without anything changing in the underlying business. Is this the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Simplify your investing life with this one key tip from Warren Buffett

Making moves in the stock market can be complicated. But as Warren Buffett points out, if you don’t want it…

Read more »

Tesco employee helping female customer
Investing Articles

Is Tesco a second income gem after its 12.9% dividend boost?

As a shareholder, our writer was happy to see Tesco raise dividends -- again. Is it finally a serious contender…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

Has the Rolls-Royce share price gone too far?

Stephen Wright breaks out the valuation models to see whether the Rolls-Royce share price might still be a bargain, even…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How much do you need to invest in a FTSE 100 ETF for £1,000 monthly passive income?

Andrew Mackie tested whether a FTSE 100 ETF portfolio could deliver £1,000 a month in passive income – the results…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

One of my top passive income stocks to consider for 2026 is…

This under-the-radar income stock has grown its dividend by over 370% in the last five years! And it might just…

Read more »