I’m in the red, but not panicking. I’m buying the dip!

It is always tempting to close out losing positions. However, experience has taught me to buy the dip when the stock market falls.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Hand flipping wooden cubes for change wording" Panic" to " Calm".

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think just about every investor has noticed the recent fall in the stock market. Since last week, the FTSE 100 index is down over 5%. Moves like these have the potential to cause misery and knee-jerk reactions. 

Over the past number of years, however, I’ve tried to train myself to deal with these situations. When mass selling starts to occur, I sometimes think it’s better to do the opposite and buy the dip. Let me explain what I mean.

Losing positions, fear, and panic

Looking at my portfolio at this moment doesn’t make for pleasant viewing.

Shares in International Consolidated Airlines Group are down 39% in the past year. Rolls-Royce has tanked recently and has fallen 20% in the past year. But the real wrecker is Cineworld, down a whopping 73% in the past year. Other shares that I don’t own, like the tech-heavy Scottish Mortgage Investment Trust, are down 39% in the past year.

In the time since I purchased these companies, around two years ago, their performance hasn’t been great either.

StockPerformance Since Purchase
Cineworld-57%
IAG-7%
Rolls-Royce-10.5%

Scores like these could quite easily cause panic. It can also be disheartening to see share prices do the opposite to what I thought when I purchased shares. Dread may set in, because how much longer am I prepared to sit with these ailing stocks?

It’s at times like these, when the market is moving against me, that I fight against all these counterproductive thoughts. So, how do I deal with stock market falls?

An attacking, long-term strategy

It’s important for me to go back to the reasons for buying the stocks in the first place. I bought IAG, Rolls-Royce, and Cineworld in the midst of the pandemic and they were designed to be recovery trades.

A recovery from the economic shock of the pandemic is not an overnight job. These things take time. From that perspective, short-term fluctuations almost become meaningless.

This means that I resist the urge to sell off my positions, unless there is some catastrophic change to the way a company is being run. 

In fact, I tend to operate contrary to the crowd. When share prices dip, I don’t sell, I buy. This gives me the opportunity to lower the average weighted price at which I have bought my shares. I’ll use this exact strategy with my current holdings.

This mentality requires taking a long-term view. The current short-term issues of inflation, interest rates, and the war in Ukraine won’t last forever. I’m using this time as an opportunity to pick up stocks at low prices. 

These economic times are difficult for everyone, including those down heavily on investments. The pandemic taught me to invest for the long-term and to ignore short-term downturns. 

Buy buying instead of selling, and acting as a contrarian, I’ve consistently built up positions in stocks at attractive levels. Investing can be emotional, but resistance to fear and panic mean I approach market dips with confidence and optimism.

Andrew Woods owns shares in Cineworld, International Consolidated Airlines Group, and Rolls-Royce. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Group of young friends toasting each other with beers in a pub
Investing Articles

FTSE 100 shares: has a once-a-decade chance to build wealth ended?

The FTSE 100 index has had a strong 2025. But that doesn't mean there might not still be some bargain…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

I asked ChatGPT for its top passive income ideas for 2026 and it said…

Stephen Wright is looking for passive income ideas for 2026. But can asking artificial intelligence for insights offer anything valuable?

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Here’s how a 10-share SIPP could combine both growth and income opportunities!

Juggling the prospects of growth and dividend income within one SIPP can take some effort. Our writer shares his thoughts…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

The stock market might crash in 2026. Here’s why I’m not worried

When Michael Burry forecasts a crash, the stock market takes notice. But do long-term investors actually need to worry about…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Is this FTSE 250 retailer set for a dramatic recovery in 2026?

FTSE 250 retailer WH Smith is moving on from the accounting issues that have weighed on it in 2025. But…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

I’m racing to buy dirt cheap income stocks before it’s too late

Income stocks are set to have a terrific year in 2026 with multiple tailwinds supporting dividend growth. Here's what Zaven…

Read more »

ISA Individual Savings Account
Investing Articles

Aiming for a £1k passive income? Here’s how much you’d need in an ISA

Mark Hartley does the maths to calculate how much an investor would need in an ISA when aiming for a…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is investing £5,000 enough to earn a £1,000 second income?

Want to start earning a second income in the stock market? Zaven Boyrazian breaks down how investors can aim to…

Read more »