The Sainsbury’s share price has crashed 38%. Time to buy?

The Sainsbury’s share price has collapsed by almost two-fifths since its August 2021 high. After falling so sharply, is this stock far too cheap today?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Smiling senior white man talking through telephone while using laptop at desk.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As a veteran value investor, I’m always running stock screens to find cheap shares. Usually, I restrict these searches to the UK’s blue-chip FTSE 100 index. Even so, I occasionally fail to spot the odd cheap share during my bargain-hunting exercises. For example, J Sainsbury (LSE: SBRY) shares have plunged by almost two-fifths from their 52-week high in August 2021. I don’t own this stock, but I’m interested to find out whether the Sainsbury’s share price is too low today to see whether I should soon become a shareholder!

Share price slump

At its 2021-22 high on 24 August 2021, the supermarket’s share price hit an intra-day peak of 342p. As I write on Friday lunchtime, it stands at 212.1p. This leaves the shares 38% below their 2021 high. What’s more, this FTSE 100 share is just 2.2% above yesterday’s 52-week low of 207.56p.

Here’s how Sainsbury’s shares have performed over seven different timescales:

One day1.2%
Five days-8.6%
One month-9.1%
Year to date-23.2%
Six months-23.0%
One year-16.7%
Five years-16.0%

As you can see, the Sainsbury’s share price has lost value over all periods ranging from five days to five years. In other words, this stock has been something of a dog for half a decade. But I love dogs, both in terms of canines and ‘fallen angel’ companies. After all, I buy shares to profit from a company’s future, not its past.

I think this FTSE 100 share is too cheap today

In the 12 weeks ending 15 May 2022, Sainsbury’s had a 14.8% share of the British grocery market. This makes it the UK’s second-biggest supermarket chain after Tesco, with a 27.4% share. (Personal anecdote: I live about three minutes away from a large Sainsbury’s superstore. It is always busy, even at off-peak times. And the staff are professional and friendly, which helps.)

But when I look at the Sainsbury’s share price today, I see lowly ratings that don’t reflect the strengths of the underlying business. Here are the group’s trailing fundamentals:

Market valuePrice-to-earnings ratioEarnings yieldDividend yieldDividend cover
£5bn7.413.6%6.2%2.2

At the current Sainsbury’s share price of 212.1p, the business is valued at £5bn, making it a large-cap player on the London Stock Exchange. Yet its shares offer a trailing earnings yield of 13.6%, which is roughly double the FTSE 100’s earnings yield. That seems rather attractive to me.

Also, Sainsbury’s shares offer a dividend yield of 6.2% a year. That’s close to 1.6 times the cash yield of the wider FTSE 100. What’s more, this dividend is covered 2.2 times by earnings, giving plenty of scope to maintain and lift cash pay-outs.

Of course, there’s lots to worry about nowadays, including soaring consumer prices, rising interest rates, war in Ukraine, and slowing global economic growth. But I view most of these problems as already baked into the Sainsbury’s share price. As I said, I don’t own this stock currently, but would happily buy these cheap shares today for their market-beating income and potential capital gains!

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has recommended Sainsbury (J) and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »