Is now the right time to buy UK shares?

Roland Head explains why he’s buying UK shares and isn’t worrying too much about scary news headlines.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Bus waiting in front of the London Stock Exchange on a sunny day.

Image source: Getty Images

Why would I want to buy UK shares today? Surging energy prices. Rising interest rates. The risk of a recession. A potential stock market crash.

There’s lots to worry about in the real world. But, in my experience, this could make it a better time to buy shares. Here’s why.

Popularity is expensive

Legendary investor Warren Buffett once said that “the future is always uncertain; you pay a high price in the stock market for a cheery consensus”.

This matches up with my own experience. As an investor, what worries me most is when the market is acting as if nothing could go wrong. I know that’s not true, and I know that, sooner or later, this cheerful consensus will unravel. That’s when share prices fall.

We’ve seen some of that over the last six months. Growth stocks and smaller companies have been hit particularly hard, especially if they’re still loss-making. In my view, this is because the market has realised that these businesses just weren’t justifying their price tags.

Uber Technologies boss Dara Khosrowshahi has admitted as much. In a recent email to company staff he said that “the market is experiencing a seismic shift… we need to show them the money.”

I’m still not convinced by the investment case for Uber and its rivals. I won’t be buying these shares.

But here in the UK, I can see plenty of good value businesses that are already showing investors the money. These are the kind of stocks I’m buying right now.

UK shares for tough times

Most of the shares I’m buying at the moment fall into two categories. Among larger companies, I’ve mostly been buying consumer stocks that have fallen sharply over the last six months.

Some of the FTSE 100 stocks that look attractive to me at the moment include Unilever, Burberry, Tesco and housebuilders such as Redrow. All of these businesses have strong finances, good brands and are generating plenty of cash.

Of course, these companies could still face worse problems than anyone expects. That could hit share prices (and profits). However, if the worst happens, I’m confident these businesses will have the strength to survive and recover.

Remember this

There are always things to worry about. But history suggests the world – and the stock market — will muddle on. In 2020, we saw a terrible market crash as the pandemic broke. In 2016, we had the Brexit crash. In 2008/9, the great financial crisis triggered a crash.

Each time, things seemed pretty bad. But, in every case, the world has moved on and stock markets have recovered. I can’t predict world events. But what I can do is to focus on finding good companies with affordable valuations that have the potential to deliver long-term growth.

Using this selective approach to investing, I think it’s a great time for me to be buying UK shares. I have been buying shares in recent weeks, and plan to continue into the summer.

Roland Head has positions in Burberry and Unilever. The Motley Fool UK has recommended Burberry, Redrow, Tesco, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing Articles

As the FTSE indexes sink, these unique dividend shares are making investors money

These two dividend shares are in positive territory for the month and outperforming the major FTSE indexes by a significant…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Down 15% in days, are Rolls-Royce shares suddenly a bargain again?

Rolls-Royce shares have been heading south over the past couple of weeks. This writer thinks that makes sense -- but…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

What would a 40-year-old need to put into an empty SIPP to target monthly passive income of £1,000?

From a standing start at 40, how might someone target a four-figure monthly income stream from their SIPP? Christopher Ruane…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the ISA deadline approaches, UK investors have the opportunity to buy cheap shares

In recent weeks, equity markets have fallen significantly due to the conflict in the Middle East. As a result, many…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5k left in a Stocks and Shares ISA? 2 top ETFs to consider buying in April

Ben McPoland highlights a pair of very different ETFs that he thinks could help generate long-term wealth inside an ISA…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Could a £20,000 ISA end up generating £20,000 of passive income each year?

Could a Stocks and Shares ISA ultimately cover its own cost each year with the passive income it produces? Christopher…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 top stocks to consider buying after this week’s FTSE carnage

Investors looking for beaten-up stocks to buy for the long term have a lot of great options after the recent…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

A stock market crash could be a gift for long-term investors

A stock market crash could present some outstanding buying opportunities. But the key to taking advantage is knowing what to…

Read more »