How I’d invest a £10,000 Stocks and Shares ISA for £500 of dividends

Our writer highlights a handful of blue-chip shares to buy now for his Stocks and Shares ISA that could boost his passive income streams.

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Looking to boost my dividend income, I think buying shares in my Stocks and Shares ISA could be one way to go. If I had a spare £10,000 to invest in my Stocks and Shares ISA at the moment, I reckon I could target annual dividend income of £500. Here is how.

Buying a basket of high-quality companies

Dividends are never guaranteed and even the best run business can run into unexpected difficulties. That could hurt my dividend income. To reduce such risks to my portfolio, I would invest in a variety of companies and industries.

I would also stick to what I regard as high-quality companies. By that I mean companies with a strong position in an industry that should keep seeing robust demand. That strong position is not just about market share. Rather, I would go for companies with a competitive advantage unique to them, such as a strong brand, proprietary ingredient, or unique distribution network.

I would split the £10,000 in my Stocks and Shares ISA evenly, putting £2,000 into shares of each of five companies.

Choosing the right companies

So what five shares would I buy now for my Stocks and Shares ISA? My first choice would be the popular income share National Grid.

A lot of investors like the relatively stable and consistent cash flows of utilities. With its power distribution assets, National Grid benefits from those economics. The company does face risks – a distribution network can be expensive to maintain, leading capital expenditure costs to hurt profits. But cash flows are usually strong and the company’s yield of 4.2% attracts me.

Another company that can face high network expenditure costs is telecoms giant Vodafone. But I like the assets the company puts to use in earning money. Namely, its strong brand, large customer base and network infrastructure. The company has a lot of debt but, hopefully, large cash flows will help service it. They can also fund dividends – Vodafone yields 6.4%.

I would invest in two consumer products manufacturers, Dove maker Unilever and Lucky Strikes owner British American Tobacco. They yield 4% and 6.6% respectively. Both face challenges like inflation threatening profit margins. British American also risks ongoing decline in the cigarette market. But the companies have a lot going for them in iconic brands, global reach and economies of scale. I own them both in my Stocks and Shares ISA and would happily buy more.

My fifth investment would be in Lloyds. The banking group has a highly profitable business and a dividend yield of 4.7%. Will that continue? One risk I see is a worsening economy pushing up loan defaults and hurting profits. But the dividend is amply covered. The company’s range of brands, including Halifax and Bank of Scotland, give it a strong market position.

Using my ISA to generate passive income

Putting £10,000 into these five shares, I would be on target to generate a bit more than £500 of passive income in the form of dividends over the coming year.

No dividend is ever guaranteed. But I have tried to take a prudent approach to managing my risks here and focussed on businesses I think could continue to make meaty profits in future. Hopefully, that could set me up for years of dividends yet to come.


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Christopher Ruane owns shares in British American Tobacco, Lloyds Banking Group and Unilever. The Motley Fool UK has recommended British American Tobacco, Lloyds Banking Group, Unilever, and Vodafone. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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