This dirt-cheap UK stock is up 15% today! Here’s what I’d do now

Significantly higher sales, but still trading at prices not seen since early 2020. Is this dirt-cheap UK stock a buy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

AIM-listed Naked Wines (LSE: WINE) was having a pretty bad 2022. Its share price has almost halved. And the drop over the past year is a bit more severe, making it a dirt-cheap UK stock for me. But today, its fortunes have turned dramatically for the better after it released its trading update. As I write, its share price is up 15% from the last close. 

Naked Wines’ positive trading update

Clearly, investors are encouraged by numbers like a 72% increase in its sales over a two-year period, for the year ending 28 March 2022. Its sales over the last year show a much smaller increase of 3%, but even that is a positive in my view. Lockdown sales were expected to be unusually high as we did not have the option of going out for a drink. If anything, I would have expected a drop in sales from last year, given that much of its financial year covers the post-lockdown period.

Its sales retention, which is the percentage of revenues derived from existing customers, is at an impressive 80% too. The fact that the company has been able to retain customers even after the pandemic, is an achievement in itself. But it gets even better when it is higher than expectation of a mid-70s guidance. It has also reported pre-interest and tax profits. 

What has changed for the AIM stock?

At the same time, I cannot help but notice that the broad trend is not particularly different from the first-half update released in November last year. Its two-year sales were still strong, as was customer retention. And it had swung into pre-tax interest and profits as well. Yet, at the time, its share price had fallen more than 9% in a day. 

So what has changed? I can spot two differences. First, it sounded less optimistic in its outlook then. For instance, it expected the impact of higher costs and supply chain challenges on profit margins. Second, as per a Bloomberg report I read earlier today, the latest numbers have exceeded analyst expectations, who believed that Naked Wines would report losses. This is the opposite of what happened the last time, when its sales growth was lower than anticipated. 

Would I but the dirt-cheap UK stock?

This says to me that Naked Wines’ future looks positive. Its results are better than expected and its outlook is positive too. The stock price for the customer-funded online retailer, which sources from independent wine makers, however, is now close to levels it last saw right after the lockdowns started in March 2020. This is despite significantly higher sales since then, which makes it surprisingly cheap.

Consumer expenditure might be impacted if inflation continues to rise, of course. And this could impact wine sales. But I think over time the AIM stock will still be a good one for me to hold. I will buy this dirt-cheap UK stock. 

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how that could be used to target a £2,653 second income

Sticking to blue-chip shares, our writer explains how an investor with a long-term approach could use £20k to build a…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Is the falling Netflix share price the chance I’ve been waiting for?

Netflix’s business is still doing well, but acquisition uncertainty is weighing on its share price. Is now Stephen Wright’s time…

Read more »

Nottingham Giltbrook Exterior
Investing Articles

Already up 9% in 2026, can the Marks and Spencer share price keep rising?

The Marks and Spencer share price has performed three times as well as the FTSE 100 index over the past…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Down 37%! Is now the time to buy Netflix stock for my ISA?

This S&P 500 blue chip has lost more than a third of its value inside seven months. Should I finally…

Read more »

Investing Articles

What £10,000 invested in the resurgent Vodafone share price 1 year ago is worth now

The brilliant recovery in the Vodafone share price took Harvey Jones by surprise. Now he wonders whether he should reassess…

Read more »

Investing Articles

How much do I need in Lloyds shares to earn a £1,000 yearly passive income?

Harvey Jones crunches the numbers to show how much he needs to invest in Lloyds shares to generate even more…

Read more »

Businesswoman calculating finances in an office
Investing Articles

How much do I need in Greggs shares to earn a £1,000 yearly passive income?

Now the Greggs share price has fallen back from earlier high valuations, it's coming into view for long-term passive income…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Next stop £15, after Rolls-Royce shares soar 10% so far in 2026?

Rolls-Royce shares more than doubled in 2025, and they're off to a cracking New Year start. Forecasters are already ramping…

Read more »