Should I buy Apple shares in 2022?

Apple shares have had an incredible run in recent years. Is it too late to buy? Edward Sheldon takes a look.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Entrepreneur on the phone.

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Apple (NASDAQ: AAPL) shares have been a great investment in recent times. Over the last two years, Apple’s share price has more than doubled. Meanwhile, over the last five years, it’s up around 380%.

What’s the outlook from here though? Is Apple still a good investment in 2022? Or is it too late for me to buy now that the company’s market capitalisation is near $3trn? Let’s take a look.

Should I buy the shares today?

In order to determine whether Apple stock is worth buying for my portfolio today, there are two main things I want to examine. The first is the company’s growth prospects from here. The second is the stock’s valuation.

In terms of Apple’s growth prospects, I continue to think they look attractive. For starters, Apple should be able to raise its prices in the years ahead as it releases new products. Unlike many other technology hardware companies, it can do this because it has a very strong brand and has developed a fantastic ecosystem. So consumers are willing to pay up.

In the last few years, the price of a standard iPhone has jumped from $699 (iPhone 11) to $799 (iPhone 13). I’d expect to see further price hikes going forward and this should boost revenues.

Secondly, Apple is seeing strong growth in its services division. This encompasses iCloud, Wallet, Apple Music, Apple TV+, and more. Last financial year (ended 25 September 2021), Apple Services brought in $68.4bn in revenue, up 27% year-on-year. I expect revenue here to keep climbing at a healthy rate as people use its services more and more.

Third, Apple is expanding into new growth markets. One such market is small business payments. Recently, the company announced that later this year, merchants in the US will be able to accept Apple Pay and other contactless payments via their iPhones, without the need for extra hardware (like Square’s devices). This is a game-changer, to my mind, as this is an enormous market.

Overall, I’m very comfortable with the growth prospects here. However, I’ll point out that I don’t expect Apple’s top-line growth to be prolific in the near term. This financial year, analysts expect revenue growth of 8%. Next year, they expect growth of 6%.

Does Apple offer value?

As for the stock’s valuation, I think it’s reasonable at the moment. At present, analysts expect the group to generate earnings per share of $6.17 this financial year and $6.57 next. So the P/E ratio here is currently 27.6, falling to 25.9 using next year’s estimates.

That’s not cheap. But I think it’s fair for a company like Apple, given its competitive advantages. I’d be comfortable buying shares at that valuation.

It’s worth noting here that the company is buying back a lot of its own shares right now. This should boost earnings per share, over time.

The verdict

Of course, there are plenty of risks to consider here. Supply chain issues, a drop in consumer spending due to a recession, and competition from rivals such as Samsung and Google are three company-specific risks that come to mind. The stock could also be dragged down if there’s another tech sell-off.

However, all things considered, I see the long-term risk/reward proposition here as attractive. For my portfolio, Apple remains a buy.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Edward Sheldon owns shares in Apple. The Motley Fool UK has recommended Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Investing just £10 a day in UK stocks could bag me a passive income stream of £267 a week!

This Fool explains how investing in UK stocks rather than buying a couple of takeaway coffees a day could help…

Read more »

Investing Articles

A cheap stock to consider buying as the FTSE 100 hits all-time highs

Roland Head explains why the FTSE 100 probably isn’t expensive and highlights a cheap dividend share to consider buying today.

Read more »

Investing Articles

If I were retiring tomorrow, I’d snap up these 3 passive income stocks!

Our writer was recently asked which passive income stocks she’d be happy to buy if she were to retire tomorrow.…

Read more »

Investing Articles

As the FTSE 100 hits an all-time high, are the days of cheap shares coming to an end?

The signs suggest that confidence and optimism are finally getting the FTSE 100 back on track, as the index hits…

Read more »

Investing Articles

Which FTSE 100 stocks could benefit after the UK’s premier index reaches all-time highs?

As the FTSE 100 hit all-time highs yesterday, our writer details which stocks could be primed to climb upwards.

Read more »

Investing Articles

Down massively in 2024 so far, is there worse to come for Tesla stock?

Tesla stock has been been stuck in reverse gear. Will the latest earnings announcement see the share price continue to…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Dividend Shares

These 2 dividend stocks are getting way too cheap

Jon Smith looks at different financial metrics to prove that some dividend stocks are undervalued at the moment and could…

Read more »

Investing Articles

Is the JD Sports share price set to explode?

Christopher Ruane considers why the JD Sports share price has done little over the past five years, even though sales…

Read more »