My 3-step passive income plan to buy cheap dividend shares

Our writer sets out in three steps a passive income plan he could use to start investing in dividend shares.

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One of my favourite passive income ideas is investing in dividend shares. Here is my three step plan to increasing my earnings stream by building up my portfolio.

1. Start building my capital

To buy any shares at all, I will need to spend some money. If I already have spare money, I could use that. Even a fairly modest amount could be enough to begin, although the smaller the amount, the less passive income I will likely earn.

But I could also save the money I want to invest little by little. I could put aside £1 a day, and in a year that would give me £365 to invest. The more I save each day, the faster I can build my capital to invest.

One thing I think is important is to be disciplined about my habit. Regular saving, even with a small amount each time, can soon add up. If I just plan to put money aside as and when I have spare cash, I may not get into any saving habit – and could end up forgetting altogether.

2. Learning about shares

While saving the money,  I would use the spare time to move on to the second step of my plan – researching cheap dividend shares I could buy.

Part of this would be getting to grips with how the stock market works overall. For example, how can a company fund dividends and what sort of situations commonly lead to a dividend cut? Then, I would start to look for specific shares I could buy for my passive income portfolio.

I would stick to companies and industries I understood. That is what investor Warren Buffett refers to as a “circle of competence”. I would look for shares I felt offered me good value. Those are not necessarily ones that have a cheap share price, but companies I felt could create more value per share in future than they currently cost to buy.

For example, consumer goods company Unilever trades at almost £34 a share so it may not sound cheap. But I reckon its portfolio of premium brands, global footprint and established distribution channels could help its business do well into the future. Meanwhile, it has a dividend yield of 4.4%. That means for every £1,000 I invested in Unilever shares, I would hopefully earn £44 of passive income per year.

I might be wrong about Unilever, though. For example, maybe supply chain cost increases hurt profits. So, when looking for dividend shares to buy, I would diversify across a few different businesses. That reduces the impact any one company doing worse than I hoped has on my income streams overall.

3. Putting my passive income plan into action

Finally I can put my plan into action. I would start buying the dividend shares I have decided suit my investment objectives and risk tolerance.

I need to be realistic about what I can earn. Putting £365 into shares with an average yield of 4.4% like Unilever, I would expect around £16 per year of passive income. Even putting in £5 a day for a year, the passive income from shares yielding an average 4.4% would still only be around £80.

But that is a start. Over time, hopefully, I could grow my passive income streams from there.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Christopher Ruane owns shares in Unilever. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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