Should I buy Alphabet shares now or wait until after the share split?

As the company prepares to split its stock, our writer considers whether he ought to buy Alphabet shares for his portfolio — and if so, when.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Over the past decade, not many shares have increased in value by 1,000%. One that has come close is the parent company of Google, Alphabet (NASDAQ: GOOG). Its shares are 800% higher than they were 10 years ago. That means the per share price is now in the thousands of dollars. To combat that, Alphabet has announced plans to split the shares. Does it make sense for me to buy Alphabet shares now for my portfolio,  or ought I to wait until after the share split is complete?

What is a share split?

Imagine that I had a healthy shrub I liked in my garden. Over the course of some years, it gets so big that it becomes hard for me to manage. Instead, I split it into a number of smaller shrubs, which I can move to different places more easily.

That is the thinking behind share splits. When a share reaches a high price, it makes it harder for an investor to buy it because the cash outlay is so high. Splitting the share into 20 new shares, which is what Alphabet plans to do, means that each new share is much less valuable individually, making it more affordable. As a shareholder, although I would own more shares, my percentage stake in the company stays the same.

Alphabet share split

In Alphabet’s case, the split could also make the shares eligible to be included in the Dow Jones index, which they are not at the moment. That could increase demand from tracker funds, possibly boosting the share price.

There is some academic evidence that share splits can increase the marketability of a company’s shares. But that will not necessarily happen. After all, the company remains the same and my percentage stake in it as a shareholder would be unchanged, even if I end up owning more shares after the split. There are also some inconveniences to a shareholder following a split, such as trying to calculate capital gains. But in general, a share split should not negatively affect the overall value of my holding in a company.

Alphabet has been performing strongly. Indeed, that is probably why it plans a share split. The share price is up 30% in the past year alone. The company’s revenue grew 41% last year and earnings per share growth was 93%. Properties such as YouTube should help the company continue to post strong growth, in my view.

I would buy Alphabet shares

There are risks. Such high growth rates are hard to maintain. The costs of developing new revenue streams could eat into profits. Alphabet’s size means regulators could seek to take a chunk out of profits, by fining it or indeed pushing to break it up.

But I think this is a top class company and would be happy to buy its shares for my portfolio. A share split makes no difference to my view of the company’s prospects. I see no compelling reason to wait until after the split to make my move. I would consider buying Alphabet shares today.

Christopher Ruane has no position in any of the shares mentioned. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. The Motley Fool UK has recommended Alphabet (A shares) and Alphabet (C shares). Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

Here’s how long-term investors can benefit from a stock market crash

Does the Bank of England really think there's a stock market crash coming? Even if they do, they still have…

Read more »

Portrait of a boy with the map of the world painted on his face.
Investing Articles

Why is everyone selling ITM Power shares?

ITM Power shares were the 'number one most sold' last week. What on earth is going on with this green…

Read more »

Stack of one pound coins falling over
Investing Articles

Want to build a high-yield share portfolio for dividend income? 3 things to watch

A high yield can be very tempting -- and sometimes it can turn out to be very lucrative too. But…

Read more »

The Troat Inn on River Cherwell in Oxford. England
Investing Articles

Down 10% already this year, is there any hope for the Diageo share price?

Diageo shares have not had a positive start to 2026, unlike the wider FTSE 100 index. Our writer is hanging…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Up 28% in under a month, is Nvidia stock taking off again?

Close to an all-time high, our writer still sees many things to like about Nvidia stock. But is the current…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Is this news a minor development for Greggs shares – or potentially a major one?

Could stopping some sausage rolls being stolen really make much difference for Greggs shares? Our writer explains why he sees…

Read more »

The Mall in Westminster, leading to Buckingham Palace
Investing Articles

1 top ETF yielding 4.6% to consider for a £20,000 Stocks and Shares ISA

Our writer highlights an exchange-traded fund that new Stocks and Shares ISA investors could consider to get the passive income…

Read more »

Young woman holding up three fingers
Investing Articles

3 ways to try and build wealth using a Stocks and Shares ISA

An ISA can help someone try and grow their financial resources, in more ways than one. Christopher Ruane explains how…

Read more »