3 UK shares I’d buy if there’s a stock market crash

There could well be another stock market crash this year and if there is, these three UK shares could be worth me snapping up at a cheaper price.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I recently wrote about some of the potential triggers of a stock market crash, with inflation being one of the big concerns. I concluded that “the best move I can make during a crash is to update my watchlist of the shares I like, set price targets for them and be ready to buy more at a lower price when markets settle down.” This remains the case. With that in mind, these are the three UK shares I’d buy after any crash.

Warren Buffett’s view

In a stock market crash nearly everything goes down indiscriminately as investors panic. So it can create an opportunity to pick up high-quality companies at a cheaper price. As Warren Buffett said: “Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.” This is exactly what occurs when there’s a stock market crash. For long-term investors, a crash is ideal. It’s not necessary to time a share buy perfectly, it’s enough just to get a hopefully great, well researched company at a lower price and better valuation. 

The UK shares I’d snap up

Two of the three UK shares I’d buy I already hold, Legal & General and Diageo. The former as a financial stock would likely fall more heavily than average in any stock market crash. That would in turn push up the already very high dividend yield. The combination of high yield and recovery potential – on top of it being a great business – would make it a compelling long-term buy for me. Of course, Legal & General’s dividend could be cut if times got very hard for a prolonged period, but most crashes are swift and hopefully the next one will be.

I also rate Diageo very highly for its portfolio of power brands. This is despite the fact that it has relatively high debts. Its big upside is that, in my opinion, it’s a high-quality business, given its high margins and returns on capital.

Strong brands

My third purchase would be Norcros. It’s a construction products company selling showers and other items to housebuilders and retailers in the UK and South Africa. It has strong brands including Triton Showers and a strong distribution network selling its wares to customers. This supports growing revenue and profits, as well as an increasing dividend to investors. This combination of growth and income is appealing.

The shares are already on a P/E of only nine. So if they got cheaper, they’d potentially be too cheap for me to ignore. The thing that might hold back strong share price growth is any hiccups in its turnaround of the South African business. That’s the big thing to watch out for. Also, there could be more competition or an increase in the pension deficit.

A stock market crash could be an opportunity to pick up shares in quality companies like Legal & General, Diageo and Norcros. I’d certainly buy any of them, especially the former and latter as they are already quite cheap.

Andy Ross owns shares in Legal & General, Diageo and Norcros. The Motley Fool UK has recommended Diageo and Norcros. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Lloyds shares just dipped below the £1 mark!

Lloyds shares are trading for pennies again! But is this a golden opportunity to pick up shares in the FTSE…

Read more »

ISA coins
Investing Articles

£10,000 put in a Cash ISA a decade ago is now worth…

What would have made someone the most money over the past 10 years -- a Cash ISA or Stocks and…

Read more »

A man with Down's syndrome serves a customer a pint of beer in a pub.
Investing Articles

Are Diageo shares about to pull a Rolls-Royce?

On many metrics, Diageo shares are looking somewhat similar to Rolls-Royce shares a few years back. Could history repeat itself?

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

1 big question to ask when thinking about what Nvidia stock could be worth

Christopher Ruane likes the look of the Nvidia business. But when it comes to its stock price, he's taking a…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

How has the Scottish Mortgage Investment Trust share price risen 57% in a year?

The Scottish Mortgage share price has soared over the last 12 months. After this kind of gain, investors might be…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

I just bought this magnificent £2 UK growth stock for my Stocks and Shares ISA

Edward Sheldon just bought shares in this fast-growing British company for his Stocks and Shares ISA and he’s excited about…

Read more »

British pound data
Investing Articles

The stock market could plummet says the Bank of England

The Bank of England sees a number of risks on the horizon that could derail the stock market’s recent rally.…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how a £20,000 Stocks and Shares ISA could one day generate £14,947 of passive income a year

Can a five-figure Stocks and Shares ISA end up producing a five-figure annual passive income? This writer shows how it…

Read more »