Tesco shares are on the up! Should I buy or avoid them?

Jabran Khan delves deeper into Tesco shares, which have been on an upward trajectory for the past six months. Should he buy or avoid them?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Tesco (LSE:TSCO) share price has been on an upward trajectory for the past six months. Should I buy Tesco shares for my portfolio at current levels? Let’s take a look.

Supermarket giant

Tesco is the UK’s biggest retailer and makes up one-quarter of the so-called big four supermarkets. The other three are Asda, Morrisons, and Sainsbury. Tesco’s position as the largest provides it with a competitive advantage in my opinion. It also added wholesale business Booker to its portfolio a few years ago.

Tesco shares have been on an upward trajectory since the summer. As I write, shares are trading for 284p. Shares are up 26% from 225p six months ago. Coincidentally, the Tesco share price is up 26% over the past 12 months too. So with this recent rise in share price, should I add the shares to my portfolio?

Should I buy Tesco shares?

To help me make a decision, I have compiled a for and against argument.

FOR: Tesco looks like a bargain at current levels. Based on its current share price, it sports a price-to-earnings growth ratio of just 0.1 The general consensus is that a ratio of under 1 represents a potential bargain. Furthermore, Tesco’s price-to-earnings ratio of just 14 backs up my view. Statista has some excellent information on Tesco and they believe sales growth could rise by over 40% by 2024. If this performance comes to fruition, buying the shares right now could be a master stroke.

AGAINST: Competition in the supermarket sector has always been intense. Tesco has maintained a 25% or above market share against the other three big firms. In addition, German discounters Aldi and Lidl are now making real headway in the UK market. Furthermore, the spate of online-only firms such as Ocado are beginning to gain momentum as well. Growth in sales and increased performance will not be easy to come by.

FOR: Tesco’s market clout as well as size and footprint is one of its competitive advantages. The old adage ‘too big to fail’ springs to mind. Although this does not mean performance can’t suffer, Tesco has a global footprint and has taken steps to streamline operations such as selling its Asian business earlier this year. This will mean it can focus more energy on more lucrative markets such as the UK.

AGAINST: Current macroeconomic pressures such as rising inflation and costs will place pressure on performance and returns. If Tesco can pass rising costs on to customers, it may lose some customers to cheaper competitors. If it decides not to pass on this rising cost, margins will be squeezed. The supply chain crisis as well the shortage of HGV drivers will also affect operations. Right now, there’s no telling how long these problems will last.

My verdict

Right now I would avoid buying Tesco shares for my portfolio. As a savvy investor, uncertainty is a big red flag. The macroeconomic pressures are off-putting, especially as they could affect Tesco’s performance and any returns. In addition to this, competition is getting much more fierce in the supermarket sector with online disruptors as well.

There are aspects of Tesco I like, which I have mentioned above. However, right now I would probably avoid supermarket stocks like Tesco and buy other shares for my portfolio. I will keep a keen eye on developments, however.

Jabran Khan has no position in any shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett profited massively from nervous markets. Here’s how!

With market turbulence making some investors nervous, our writer recalls several moments when Warren Buffett did well despite fearful markets.

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

How to target a 14%+ dividend yield by investing £10,000

There are many strategies for the average investor targeting a 14% dividend yield or higher. Our Foolish author explores one…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Up 6%, can this ‘gritty’ stock continue outperforming the rest of the FTSE 250?

ITV's share price is soaring as investors react to a resilient performance in 2025. The question is, can the FTSE…

Read more »

Investing Articles

How much income could £20k in a Stocks and Shares ISA give you today?

As the clock ticks on this year's Stocks and Shares ISA allowance, Harvey Jones looks at how investors could use…

Read more »

Investing Articles

What next for the Endeavour Mining share price after a record-breaking set of results?

Since March 2025, Endeavour Mining’s share price has risen 175%. Do the gold miner’s latest results provide any clues as…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

How are Rolls-Royce shares looking in March 2026?

March promises to be an interesting time for Rolls-Royce shares, but should investors be worried or calm about developments?

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

3 these stocks are smashing BAE Systems shares – are they worth considering today? 

Harvey Jones looks at the impact of current events on BAE Systems shares this week, and highlights some FTSE 100…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

At a forward P/E of 17, is Nvidia stock now a screaming buy?

Stephen Wright outlines why Nvidia stock could be better value now than it has been in a long time, despite…

Read more »