Shares that should do well as inflation takes off

Inflation is expected to soar to 5% and while it is traditionally seen as not being good for shares, I think these two companies could thrive.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There have been warnings of UK inflation heading to 5%. When the source of that warning is the Bank of England’s chief economist I think it’s worth taking note of.

Yet for long-term investors, there’s likely not too much to worry about, and the recovery in the FTSE 100 recently shows others presumably agree. I think these two shares should do well long term and through any inflationary period. 

A potential winner from inflation

One of the most likely beneficiaries of any interest rate rise to combat inflation would be banks. I’ve previously owned Lloyds Banking Group (LSE: LLOY) shares and I like the bank. The share price has done well so far this year as part of the recovery from the pandemic, but also I suspect because of expectations that interest rates may rise. Yet I don’t think it’s necessarily too late to invest because Lloyds shares are still well down on pre-pandemic levels.

The UK bank could potentially see an increase in bad loans if insolvencies pick up and household finances come under pressure from inflation and rising energy costs. Lloyds is very reliant on the UK economy. It doesn’t have the diversification of income of a bank like Barclays which also does investment banking. Therefore, if the UK economy falters, Lloyds shares could well struggle. 

However, the dividend potential is attractive. My colleague Rupert recently explained how Lloyds could soon be paying a dividend yield of 8.2% on the current share price. 

A growing dividend, a share price still below pre-pandemic levels, investor preference for value shares at the moment, and an improving financial performance all combine to tempt me to buy Lloyds shares.

A faltering share

While Lloyds is arguably a value share enjoying a share price recovery, the same cannot be said for beleaguered ASOS (LSE: ASC). The ASOS share price is down about 40% over the past 12 months. Much of this seems to be investors’ expectations being too high rather than anything being fundamentally wrong with the business. It’s still, in my opinion, a high growth share.

A new management team coming in could be seen as either a risk or an opportunity. Time will tell. The new team could reenergise the business. Or they could come in and reveal a whole list of issues left behind by the outgoing management, assuming there are any. It’s not unheard of for new management teams to do this, as it lowers expectations.

Besides new management potentially ‘kitchen sinking’ with bad news, I think the biggest risk is that continued poor investor sentiment towards fast fashion brands, partly the result of environmental concerns, sees the ASOS share price fall further.

The reason why I think ASOS could be a good share to own in an inflationary environment is that it should have pricing power. Fast fashion should remain popular with millennials, and I think ASOS will be able to pass on costs to customers while keeping a lid on cost increases.

Longer term, I think the company will be a winner. With the valuation low compared to historical standards, the shares are starting to look attractive to me.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Andy Ross owns no share mentioned. The Motley Fool UK has recommended ASOS and Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Here’s what a FTSE 100 exit could mean for the Shell share price

As the oil major suggests quitting London for New York, Charlie Carman considers what impact such a move could have…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

Shell hints at UK exit: will the BP share price take a hit?

I’m checking the pulse of the BP share price after UK markets reeled recently at the mere thought of FTSE…

Read more »

Investing Articles

Why I’m confident Tesco shares can provide a reliable income for investors

This FTSE 100 stalwart generated £2bn of surplus cash last year. Roland Head thinks Tesco shares look like a solid…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

£20,000 in savings? I’d buy 532 shares of this FTSE 100 stock to aim for a £10,100 second income

Stephen Wright thinks an unusually high dividend yield means Unilever shares could be a great opportunity for investors looking to…

Read more »

Investing Articles

Everyone’s talking about AI again! Which FTSE 100 shares can I buy for exposure?

Our writer highlights a number of FTSE 100 stocks that offer different ways of investing in the artificial intelligence revolution.

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

3 top US dividend stocks for value investors to consider in 2024

I’m searching far and wide to find the best dividend stocks that money can buy. Do the Americans have more…

Read more »

Investing Articles

1 FTSE dividend stock I’d put 100% of my money into for passive income!

If I could invest in just one stock to generate a regular passive income stream, I'd choose this FTSE 100…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Forecasts are down, but I see a bright future for FTSE 100 dividend stocks

Cash forecasts for UK dividend stocks are falling... time to panic! Actually, no. I reckon the future has never looked…

Read more »