The THG share price is crashing again. Would I buy at £2?

The THG share price has dived 19% in the past five days and has crashed by over 70% in less than two months. Is THG worth buying now at around £2?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Forget the horrors of Halloween! The past two months have been an absolute horror show for THG (LSE: THG) shareholders. The e-commerce firm, formerly known as The Hut Group, has seen its share price collapse spectacularly since early September. But after such a sharp slump, could there be hidden value in this stock today?

The THG share price soars

Manchester-based THG was founded in 2004 by executive chair and CEO Matthew Moulding with John Gallemore. The group originally sold CDs and video games online and then expanded into many aspects of online retailing. Today, THG has three main divisions (health, beauty and nutrition), selling such items as cosmetics and protein shakes. On 16 September 2020, THG floated on the London Stock Exchange (LSE). The company and shareholders raised £1.9bn in the LSE’s largest initial public offering since 2013. The THG share price duly obliged with a big ‘first-day pop’, listing at 500p and closing up 25% at 625p. This valued the business at £5.6bn.

THG collapses in just two months

Investors continued to be bullish on THG shares, driving them steadily upwards over the following months. On 12 January this year, the stock hit a record intra-day high of 837.8p. But recently, it’s been all downhill for this go-go tech stock. In fact, the shares have collapsed shockingly over the past two months.

As recently as 7 September, the THG share price closed at 684p, down 153.8p. That’s 18.4% below its all-time high. As I write on Tuesday lunchtime, the stock is trading at 201.09p, having hit a record low of 198p earlier this morning. In other words, the shares have crashed by 70.6% in under two months. What’s more, the THG share price has collapsed by 76% from its January peak. Crikey.

Is this stock now too cheap?

I don’t own THG stock. Indeed, on 14 October, I said that “I have no plans to buy at the current THG share price…THG shares are far too risky for my blood.” At that time, the stock stood at 281.4p, so it has fallen by 28.5% since then. Given that the shares have fallen so far, so fast, could there be hidden value in this beaten-down stock?

To be honest, even after the recent share-price falls, I will steer well clear of THG. My problem is that there are far too many red flags over its corporate governance. First, Moulding is both CEO and chairman, when most companies split these roles (although THG is now actively seeking an independent chair). Second, the company doesn’t break out the profitability of its different divisions. Thus, we can’t know whether logistics arm, THG Ingenuity — supposedly the company’s hidden jewel — is worth as much as Moulding believes. Third, Moulding has bought various properties from THG, only to immediately rent them back to the group. The City frowns on this kind of self-dealing (as do I).

Lastly, news broke today that Blackrock, THG’s second-largest shareholder, has sold almost half of its stake. The asset manager sold 58m shares at 195p, raising £113m. This is a discount of 10.3% on Monday’s closing price. To me, this fifth red flag is another reason not to buy THG shares. Of course, I could be wrong and THG’s stock could rebound. THG listing its fast-growing beauty division in 2022 and other asset disposals might revive the stock. 

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Are Barclays shares trading at a 50% discount?

On some metrics, Barclays shares could be looked at as half price. Is this a fair way to look at…

Read more »

Landlady greets regular at real ale pub
Investing Articles

After toppling 11%, are Wetherspoons shares too cheap to miss?

Wetherspoons shares are sinking after a disappointing trading update on Friday (20 March). Is the FTSE 250 firm now a…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

2 S&P 500 tech titans to consider for a Stocks and Shares ISA 

Our writer sees a few blue chips from the S&P 500 that are worth considering for a Stocks and Shares…

Read more »

Group of young friends toasting each other with beers in a pub
Investing Articles

JD Wetherspoon’s share price takes a sobering 10% dip!

JD Wetherspoon's share price tanked today (20 March), after the pub chain published its latest results. James Beard reckons it’s…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

I asked ChatGPT when the Taylor Wimpey shares turnaround is coming and it said…

Taylor Wimpey shares have fallen a long way from all-time highs. Might a stunning recovery be on the cards for…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

My JD Wetherspoon shares just fell 12% in a day! Here’s what I’m doing

JD Wetherspoon shares just fell sharply on news of lower profits. But are these short-term challenges or is there a…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock price forecast: could we see $300 in 2026?

Nvidia stock has paused for breath recently. However, Wall Street analysts seem to believe that it’s just a matter of…

Read more »

Older Man Reading From Tablet
Investing Articles

How to shelter a SIPP from a nasty stock market crash

Edward Sheldon outlines some simple strategies that could help SIPP investors protect their wealth against an equity market meltdown.

Read more »