The THG share price is crashing again. Would I buy at £2?

The THG share price has dived 19% in the past five days and has crashed by over 70% in less than two months. Is THG worth buying now at around £2?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Forget the horrors of Halloween! The past two months have been an absolute horror show for THG (LSE: THG) shareholders. The e-commerce firm, formerly known as The Hut Group, has seen its share price collapse spectacularly since early September. But after such a sharp slump, could there be hidden value in this stock today?

The THG share price soars

Manchester-based THG was founded in 2004 by executive chair and CEO Matthew Moulding with John Gallemore. The group originally sold CDs and video games online and then expanded into many aspects of online retailing. Today, THG has three main divisions (health, beauty and nutrition), selling such items as cosmetics and protein shakes. On 16 September 2020, THG floated on the London Stock Exchange (LSE). The company and shareholders raised £1.9bn in the LSE’s largest initial public offering since 2013. The THG share price duly obliged with a big ‘first-day pop’, listing at 500p and closing up 25% at 625p. This valued the business at £5.6bn.

THG collapses in just two months

Investors continued to be bullish on THG shares, driving them steadily upwards over the following months. On 12 January this year, the stock hit a record intra-day high of 837.8p. But recently, it’s been all downhill for this go-go tech stock. In fact, the shares have collapsed shockingly over the past two months.

As recently as 7 September, the THG share price closed at 684p, down 153.8p. That’s 18.4% below its all-time high. As I write on Tuesday lunchtime, the stock is trading at 201.09p, having hit a record low of 198p earlier this morning. In other words, the shares have crashed by 70.6% in under two months. What’s more, the THG share price has collapsed by 76% from its January peak. Crikey.

Is this stock now too cheap?

I don’t own THG stock. Indeed, on 14 October, I said that “I have no plans to buy at the current THG share price…THG shares are far too risky for my blood.” At that time, the stock stood at 281.4p, so it has fallen by 28.5% since then. Given that the shares have fallen so far, so fast, could there be hidden value in this beaten-down stock?

To be honest, even after the recent share-price falls, I will steer well clear of THG. My problem is that there are far too many red flags over its corporate governance. First, Moulding is both CEO and chairman, when most companies split these roles (although THG is now actively seeking an independent chair). Second, the company doesn’t break out the profitability of its different divisions. Thus, we can’t know whether logistics arm, THG Ingenuity — supposedly the company’s hidden jewel — is worth as much as Moulding believes. Third, Moulding has bought various properties from THG, only to immediately rent them back to the group. The City frowns on this kind of self-dealing (as do I).

Lastly, news broke today that Blackrock, THG’s second-largest shareholder, has sold almost half of its stake. The asset manager sold 58m shares at 195p, raising £113m. This is a discount of 10.3% on Monday’s closing price. To me, this fifth red flag is another reason not to buy THG shares. Of course, I could be wrong and THG’s stock could rebound. THG listing its fast-growing beauty division in 2022 and other asset disposals might revive the stock. 

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »