What’s going on with the ASOS share price?

The ASOS share price continues to crumble following its full-year earnings report, but is now the time to buy? Zaven Boyrazian investigates.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s been a rough couple of months for the ASOS (LSE:ASC) share price. Since the start of July this year, the stock has tumbled by just over 45%. And just last week, shareholders saw their investments fall by another 13% following the release of the company’s full-year results. So, what’s behind this lacklustre performance? And is this decline actually a buying opportunity for my portfolio?

A seemingly promising earnings report

Despite the direction of the ASOS share price last week, the released earnings report actually looked fairly promising. At least, I think so. Revenue for the online fashion retailer grew by 20%, reaching £3.91bn. That’s a new record high for the business. And this strong sales performance led to pre-tax profits coming in 25% higher at £177.1m versus £142.1m a year ago.

The pandemic continues to have an impact on the shopping routine of individuals. And ASOS appears to have successfully capitalised on the current retail environment. This is especially true in the UK, which is the group’s highest growing market. Clothing lines still dominate the revenue stream. However, according to the latest report, its Face & Body product lines are seeing rapid adoption by customers growing by 49% over the last 12 months.

Needless to say, this is all quite positive news. So why did the ASOS share price drop so steeply on this report?

The fall of the ASOS share price

A lot of the lacklustre performance seen throughout most of 2021 seems to stem from rising investor uncertainty surrounding the company’s ability to maintain growth in a post-pandemic environment. After all, now that stores have reopened, the high street is regaining its popularity among shoppers.

As it turns out, investors were right to be nervous. But for a different reason. Sales performance over the last 12 months has been strong. But gross margins have begun to suffer as a result of both supply chain disruptions and delayed effects of Brexit.

To make matters worse, it doesn’t look like these problems are going away any time soon. Why? Because management’s pre-tax profit guidance for 2022 currently lies between £110m to £140m. Even if the business manages to achieve the higher end of this forecast range, that still represents a 21% decline from this past year. With that in mind, seeing the ASOS share price tumble is not too surprising.

The bottom line

Watching a growth stock fall drastically on slowing growth is not uncommon as these businesses tend to carry lofty valuations. And this risk is actually something I highlighted back in April this year.

Today the current ASOS share price places its market capitalisation at around £2.4bn. Comparing this to the high-end forecast profit figures puts the price-to-pre-tax-profits ratio at 17. To me, that looks like a far more reasonable valuation compared to the ratio of around 45 earlier this year. And since the supply chain issues will eventually be worked out over the long term, I personally see the recent decline in the ASOS share price as a buying opportunity for my portfolio.

Zaven Boyrazian has no position in any of the shares mentioned. The Motley Fool UK has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »