Does a 9% dividend yield make the Imperial Brands stock a good investment?

Imperial Brands released its trading update but investors were disappointed, as evident in its 3.5% share price fall. Is their disappointment valid?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A person holding onto a fan of twenty pound notes

Image source: Getty Images.

With a huge dividend yield of 9%, the tobacco biggie Imperial Brands (LSE: IMB) looks like a potentially good buy for my income portfolio. There is only a handful of FTSE 100 companies that offer higher yields. 

The advantage in Imperial Brands’ dividends

And the ones that do are mostly in cyclical industries like mining and real estate, that have enjoyed the boom in their respective sectors recently. But I am not sure if they can continue to pay high dividends once the high growth phase subsides. Imperial Brands, on the other hand, offers a far more dependable stream of passive income. 

Smokers do not quit easily, which means that irrespective of whether the economy is in a boom or a bust, tobacco companies’ fortunes are unlikely to waver much. And this translates into continuity in dividend payouts. This is evident in the Imperial Brands’ consistent dividends over time. And big dividends, at that. For around the past three years, it has had a dividend yield of over 8% and through much of last year, was actually in double digits. 

Share price decline pushes up dividend yield

There is a catch to this FTSE 100 stock, however. Its share price has been steadily declining. In the past five years, it has more than halved, which also explains its rising dividend yield. The yield is nothing more than the dividend amount divided by share price. So as the share price falls, the yield rises without any change in dividend amounts.

Nevertheless, it can still be worth my while to buy the stock, which incidentally, I already have, if its price can be expected to rise in the future. That is possible. The Imperial Brands share price has risen some 9% in the past year, albeit in fits and starts. And it is still around 25% below its pre-pandemic levels. 

Strong performance for Imperial Brands

In the meantime, its performance has only strengthened. For the half-year ending 30 March 2021, it reported a 6% increase in revenue and a massive 244% rise in earnings per share (EPS) over the year before. And this followed a healthy performance in the full-year 2020. Even in its trading update released earlier today, the company expects to meet its guidance. And there is nothing about it really to encourage pessimism in the stock. 

Why are investors disappointed?

Yet, the Imperial Brands’ share price is down by almost 3.5% today, making it among the biggest FTSE 100 losers today. This is partly a result of overall market weakness, with the FTSE 100 index down by 1.5% as I write. But this probably has something to do with its update as well. 

There is little in it that encourages me to think that it is on a long-term growth path. Next generation products (NGPs), which include products like vapes, are expected to show the same revenue levels in the second-half of the year as they did in the first half. As an investor, I would ideally like to see more growth from this segment, as traditional tobacco products are steadily losing market. 

What I’d do

For now, however, I continue to hold the stock and will make up my mind about what to do next about my shareholding after seeing its full-year results in November. 

Manika Premsingh owns shares of Imperial Brands. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Looking for a £750 monthly passive income? Here’s how much it takes

The idea of buying dividend shares for their passive income potential can sound promising. How might the nuts and bolts…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£20,000 in this ISA portfolio would generate £1,400 in passive income

Ben McPoland presents a ready-made Stocks and Shares ISA portfolio containing five UK names that as a group currently yield…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

The most underrated stock in the FTSE 100?

Nobody seems to like the FTSE 100’s water utilities. But could Severn Trent be the biggest opportunity that investors aren’t…

Read more »

a couple embrace in front of their new home
Investing Articles

£1,000 now buys 1,075 Taylor Wimpey shares. Worth it for the 8% dividend yield?

There’s a massive dividend yield on offer from his well-known UK housebuilder right now. But what are the risks for…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Want to invest in SpaceX, Revolut, and TikTok? Consider buying this FTSE 100 stock

Ben McPoland thinks this FTSE 100 investment trust is a top stock to consider buying to gain exposure to the…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Here’s my Stocks and Shares ISA plan for 2026/27

Stephen Wright has a clear plan when it comes to investing in his Stocks and Shares ISA. But do the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Where to look for safety in today’s stock market?

Stephen Wright has been looking for safety in a specific place in today’s stock market. And Warren Buffett’s firm has…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

This 5-share ISA could deliver an amazing second income of £762 a month

As the world’s stock markets plunge, many yields are rising. James Beard looks at five shares that could generate an…

Read more »